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Outlook Forum & Winter Board Meeting 2023

March 2023 | Starting at $1199

Register

Outlook Forum is California’s premier travel and tourism event for industry professionals. The dynamic conference attracts about 1,000 attendees representing the C-suite, business owners and emerging leaders from every industry segment and destinations throughout the state.

Join colleagues for networking opportunities and valuable sessions covering a wide range of tourism topics, from expert economic analysis to marketing best practices to special sessions on topics like sustainability and accessibility. Notable speakers have included CEOs of global airline carriers, the CEO of Walt Disney Parks & Resorts, the Governor of California and celebrities such as Phil Rosenthal and Kevin Costner. 

Following the conference, the Winter Board Meeting will take place March 9. No RSVP, notice or registration is required to attend this meeting. Members of the public may attend or speak at the meeting without prior notice to the Commission. Signing, registering or completing any RSVP is voluntary and is not a requirement for attendance at any California Travel and Tourism Commission Meeting. All persons may attend the meeting regardless of whether he or she signs in, registers or RSVPs.

We'll see you in Sacramento, March 2023. 

Hotel Room Blocks

Visit California has secured a limited number of discounted rooms with two hotel partners located near the convention center: 

Past Outlook Forum Sessions

Outlook Forum covers a wide range of topics relevant to all levels of leadership and different tourism industry segments. Here are just a few examples from past conferences.

Around the World
One of the most popular sessions at Outlook Forum returned to uncover which markets are ripe for travel promotion and to help the audience direct their marketing investments. Visit California President & CEO Caroline Beteta led this dynamic panel discussion with the directors of Visit California's international offices.

View from Above: What’s Ahead in Aviation
Few are more experienced or respected in the airline industry than United CEO Oscar Munoz. He shared his insider insights into the future of the rapidly changing airline industry and its impact on the tourism economy. 

The Future of Group Meetings and Events
California’s tourism economy depends on the return of meetings and conferences. Executives at the largest events organizations and meeting-focused destinations evaluated trends in the space and how destinations could increase their appeal.

The Future of Advertising in a Post Cookie World
As the major ad and search providers shift away from cookie-based tracking, advertisers need to turn to new strategies to learn about their customers. Experts from major search and analytics firms shared how they’re planning to collect meaningful consumer data from an internet without cookies.

Creating Community Alliances That Work

Alliances between tourism organizations and civic governments can be the driving force behind improving a destination for residents and visitors — and ensure tourism has a voice. Destinations with successful community partnerships shared how they to worked with local leadership and their communities to create tourism-friendly solutions to increasingly complex problems stemming from issues such as wildfires, overcrowding and the pandemic.

 

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