Celebrate June 15: California Open for Business Toolkit
Let’s make sure travelers hear that California is open for business. On Tuesday, June 15, California’s tiered system of restrictions will expire, and visitors can travel freely. Join Visit California in a coordinated social media blitz to share the good news.
ACTIVATE YOUR SOCIAL CHANNELS WITH US ON JUNE 15 AT NOON:
- Use hashtags #AllDreamsWelcome and #VisitCalifornia along with your local hashtag.
- Share Visit California’s posts or create your own posts using the templates below.
Template posts:
- Copy and paste social posts from below:
- They say absence makes the heart grow fonder….well we here in [region] are currently in fondness-overload. What’s top of your list here? #VisitCalifornia #AllDreamsWelcome
- We could not be more excited to welcome you back to [region]. What are you most looking forward to seeing here?
- [Region] is open 🎉 🎉 So, what are you waiting for? When are you coming to visit? #VisitCalifornia #AllDreamsWelcome
- Ready to hit the road and come see us in [region]? Where’s the first place you’re coming to see? #VisitCalifornia #AllDreamsWelcome
- Exciting news! [region] is open and we can’t wait to welcome you back! What’s top of your bucket list here? #VisitCalifornia #AllDreamsWelcome
- Or create your own posts using the formula “Communicate excitement → Personalize with your region → Ask your audience a question”
Example: [Region] is open 🎉 🎉 So, what are you waiting for? When are you coming to visit? #VisitCalifornia #AllDreamsWelcome
Visuals to accompany posts:
- Download one of these designed images to accompany your posts.
- Or chose a photo of your own and overlay this downloadable graphic.
Tip: consider choosing a local image with people exploring together.
MAINTAIN WEBSITE TRAVEL ADVISORIES
DMO websites continue to serve as trusted information sources for consumers, so along with activating on social media, please update your travel advisory guidance to reinforce an “open for business” message.