
First Timers Orientation
Originally aired Feb. 18
If it’s your first time attending Outlook Forum, this session is a must. Find out about Visit California and how to make the most out of your Outlook Forum experience.
This year's Outlook Forum featured two packed days of travel & tourism sessions across four focused content tracks. View sessions you missed during the live event, re-watch your favorites and share with your team. But don't wait — sessions are only available until March 31.
President & CEO Caroline Beteta explores Visit California's pandemic response, 2021 marketing plans and how the industry can shorten the recovery timeline. Highlights include:
Kevin Costner joins Outlook Forum to share a message of inspiration with California’s tourism industry, and he sits down with Visit California President & CEO Caroline Beteta for a 1-on-1 interview to talk about road trips, storytelling and why he continues to call California home.
Originally aired Feb. 18
If it’s your first time attending Outlook Forum, this session is a must. Find out about Visit California and how to make the most out of your Outlook Forum experience.
Originally aired Feb. 18
Bring your destination to life — and to the top of search rankings — with digestible stories and local imagery sourced from the new California Now Asset Curation Platform.
Originally aired Feb. 18
Government and destination leaders discuss the role their organizations play in wildfire response, improving emergency preparedness and combating climate threats. Learn how the ...
Originally aired Feb. 19
Learn how to account for tourism’s impact on the environment and communities and cultivate sustainable tourism experiences that appeal to the increasingly conscientious Ca...
Originally aired Feb. 19
Destination stewards are charged with ensuring harmony among visiting crowds, locals and the land. Panelists share how they manage outdoor-oriented destinations and effectively ...
Originally aired Feb. 19
Visit California’s co-op programs provide a platform to significantly expand the reach of your consumer, trade and content marketing at a low cost. Co-op partner and Visit...
Originally aired Feb. 18
Post-pandemic travelers will choose businesses that provide the best customer service and can readily address their concerns. Learn how to rebuild relationships with returning c...
Originally aired Feb. 18
Make social platforms work for you and mitigate harm from toxic reviews. Put your best foot forward where customers increasingly seek information to make their purchasing decisi...
Originally aired Feb. 19
The leaders of three North American tourism destinations discuss how the pandemic changed their destinations and how they will market themselves in the transition to a post-COVI...
Originally aired Feb. 19
With California’s abundance of cultural influencers and cuisines, diversity should play a role in the story, with deep respect for history, heritage and culture. Learn how...
Originally aired Feb. 19
Earned media and content marketing are cost-effective strategies that work in both good and challenging times. Learn what consumers are searching for today, surprise lessons fro...
Originally aired Feb. 19
The return of international visitation is weighing on all travel leaders — and it’s a big, complex question. Experts with their finger on the pulse of economic and t...
Originally aired Feb. 19
A top U.S. economist forecasts how the ongoing pandemic and new administration will affect the national economy and California’s tourism industry.
Originally aired Feb. 19
Mastercard’s trove of spending data sheds light on emerging consumer trends. Understand how — and how much — consumers will spend in 2021.
Originally aired Feb. 18
Hotel leaders discuss ongoing challenges stemming from the pandemic and look ahead to what’s next.
Originally aired Feb. 18
Learn how airlines have responded to crisis and how they plan to rebuild in a post-COVID world.
Originally aired Feb. 19
California’s iconic theme parks are critical destination drivers for the state. Hear how they continue to grapple with closures, what they’ve learned from parks that continue to...
Originally aired Feb. 19
How do transportation services ensure safe experiences for guests? Leaders in the rental car and motorcoach industries discuss their pivot to leisure as group and business trave...
Originally aired Feb. 19
Restaurants, already operating on thin margins, have been devastated by shutdowns. Hear from two family-owned businesses on how they hope to emerge from the situation that conti...
Originally aired Feb. 18
Have a warm and fuzzy time with the San Diego Tourism Authority, the San Diego Zoo and SeaWorld.
Originally aired Feb. 18
Travel around the world to hear from Visit California’s global offices.
Originally aired Feb. 19
Join an Anaheim fan favorite for a stretch break.
Originally aired Feb. 19
Take a road trip from San Francisco to Los Angeles without leaving your chair.
Originally aired Feb. 19
Watch Michael Franti’s finale concert for California’s tourism industry.
Outlook Forum 2022 will be held Feb. 14-16 in San Francisco. We hope to see you there!
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