Post-pandemic travelers will choose businesses that provide the best customer service and can readily address their concerns. Learn how to rebuild relationships with returning customers and attract travelers ready to try a new business.

Make social platforms work for you and mitigate harm from toxic reviews. Put your best foot forward where customers increasingly seek information to make their purchasing decisions: online.

•  Harness the Power of Online Reviews - Slides (.pdf)

The leaders of three North American tourism destinations discuss how the pandemic changed their destinations and how they will market themselves in the transition to a post-COVID world.

With California’s abundance of cultural influencers and cuisines, diversity should play a role in the story, with deep respect for history, heritage and culture. Learn how the travel industry can rebuild culinary tourism with cultural inclusion and equity at the forefront.

•  Full interview with Helena Vonk (.be)

Earned media and content marketing are cost-effective strategies that work in both good and challenging times. Learn what consumers are searching for today, surprise lessons from the pandemic and how to work effectively with journalists and content creators.

The return of international visitation is weighing on all travel leaders — and it’s a big, complex question. Experts with their finger on the pulse of economic and travel trends share their outlook on the global travel market and begin to unpack the path forward.

•  Road Map to International Recovery - Session Slides (.pdf)

A top U.S. economist forecasts how the ongoing pandemic and new administration will affect the national economy and California’s tourism industry.

•  What's Ahead for the U.S. Economy - Session Slides (.pdf)

Mastercard’s trove of spending data sheds light on emerging consumer trends. Understand how — and how much — consumers will spend in 2021.

•  The New Consumer Navigating Emerging Spending Trends - Slides (.pdf)

Hotel leaders discuss ongoing challenges stemming from the pandemic and look ahead to what’s next.

Learn how airlines have responded to crisis and how they plan to rebuild in a post-COVID world.

•  What's Next in Airlines - Slides (.pdf)

California’s iconic theme parks are critical destination drivers for the state. Hear how they continue to grapple with closures, what they’ve learned from parks that continue to operate, and what a California reopening is likely to entail.

How do transportation services ensure safe experiences for guests? Leaders in the rental car and motorcoach industries discuss their pivot to leisure as group and business travel continue to lag.

Restaurants, already operating on thin margins, have been devastated by shutdowns. Hear from two family-owned businesses on how they hope to emerge from the situation that continues to threaten their survival.

Have a warm and fuzzy time with the San Diego Tourism Authority, the San Diego Zoo and SeaWorld.

Travel around the world to hear from Visit California’s global offices.

Join an Anaheim fan favorite for a stretch break.

Take a road trip from San Francisco to Los Angeles without leaving your chair.

Watch Michael Franti’s finale concert for California’s tourism industry.