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2021 Outlook Forum Content Library

This year's Outlook Forum featured two packed days of travel & tourism sessions across four focused content tracks. View sessions you missed during the live event, re-watch your favorites and share with your team. But don't wait — sessions are only available until March 31.

 

 

 

Respond, Rebuild, Recover: What’s Ahead for California Tourism


President & CEO Caroline Beteta explores Visit California's pandemic response, 2021 marketing plans and how the industry can shorten the recovery timeline. Highlights include:

  • How Visit California is competing for domestic and in-state travelers
  • The state of pandemic recovery and strategic updates for 2021
  • The world premiere of Visit California’s spring ad campaign
  • New research, including Domestic Visitor Profiles powered by geolocation data
  • New partner opportunities, including a second phase of the fall "Calling All Californians" co-op campaign

Fireside Chat with Kevin Costner


Kevin Costner joins Outlook Forum to share a message of inspiration with California’s tourism industry, and he sits down with Visit California President & CEO Caroline Beteta for a 1-on-1 interview to talk about road trips, storytelling and why he continues to call California home.

First Timers Orientation
Innovate
First Timers Orientation

Originally aired Feb. 18

If it’s your first time attending Outlook Forum, this session is a must. Find out about Visit California and how to make the most out of your Outlook Forum experience.

Harness the Power of Online Reviews
Disrupt
Harness the Power of Online Reviews

Originally aired Feb. 18

Make social platforms work for you and mitigate harm from toxic reviews. Put your best foot forward where customers increasingly seek information to make their purchasing decisi...

Lessons from California's Competition
Disrupt
Lessons from California's Competition

Originally aired Feb. 19

The leaders of three North American tourism destinations discuss how the pandemic changed their destinations and how they will market themselves in the transition to a post-COVI...

2021 Trends in Destination Storytelling
Disrupt
2021 Trends in Destination Storytelling

Originally aired Feb. 19

Earned media and content marketing are cost-effective strategies that work in both good and challenging times. Learn what consumers are searching for today, surprise lessons fro...

Road Map to International Recovery
Rebuild
Road Map to International Recovery

Originally aired Feb. 19

The return of international visitation is weighing on all travel leaders — and it’s a big, complex question. Experts with their finger on the pulse of economic and t...

What's Next in Attractions
Future Forward
What's Next in Attractions

Originally aired Feb. 19

California’s iconic theme parks are critical destination drivers for the state. Hear how they continue to grapple with closures, what they’ve learned from parks that continue to...

What's Next in Transportation
Future Forward
What's Next in Transportation

Originally aired Feb. 19

How do transportation services ensure safe experiences for guests? Leaders in the rental car and motorcoach industries discuss their pivot to leisure as group and business trave...

What's Next in Restaurants
Future Forward
What's Next in Restaurants

Originally aired Feb. 19

Restaurants, already operating on thin margins, have been devastated by shutdowns. Hear from two family-owned businesses on how they hope to emerge from the situation that conti...

San Diego Showcase
Inspiration
San Diego Showcase

Originally aired Feb. 18

Have a warm and fuzzy time with the San Diego Tourism Authority, the San Diego Zoo and SeaWorld.

See you in San Francisco

Outlook Forum 2022 will be held Feb. 14-16 in San Francisco. We hope to see you there!

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