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Outlook Forum Plus Education Opportunities

Visit California is launching a new webinar series to extend the Outlook Forum experience with in-depth sessions to help you navigate the post-COVID landscape, develop your tourism organization and grow professionally. Check back throughout the year for new content.

Outlook Forum 2022

Get on the list

Outlook Forum 2022 will be held Feb. 14-16 in San Francisco. Sign up below to reserve your spot. We hope to see you there!

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See you in San Francisco

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Global Webinar Canada Billboard
Around the Globe: Canada Spotlight

Originally aired Jul. 27

Visit California’s "Around the Globe" Series touched down in July for a look at the Canada travel market for updates on the return of Canadian travelers, market forecasts and tr...

Around the Globe UK Billboard
Around the Globe: U.K. Spotlight

Originally aired Jun. 09

Visit California’s "Around the Globe" Series touched down in June for its next installment that looks at the U.K. market. Leaders in U.K. travel will provide updates on...

Around the Globe Spotlight Mexico
Around the Globe: Mexico Spotlight

Originally aired Apr. 14

This webinar is part of a series that spotlights key international markets in anticipation of international market re-entry. The Mexican market is expected to have the fastes...

Media Webinar
Working With Media in 2021

Originally aired Mar. 15

Visit California’s earned media team walked through the results of their recent Media Outlook Survey, which received more than 100 responses from domestic media on topi...

 

2021 Outlook Forum Content Library

This year's Outlook Forum featured two packed days of travel & tourism sessions across four focused content tracks. View sessions you missed during the live event, re-watch your favorites and share with your team. But don't wait — sessions are only available until March 31.

 

 

Respond, Rebuild, Recover: What’s Ahead for California Tourism


President & CEO Caroline Beteta explores Visit California's pandemic response, 2021 marketing plans and how the industry can shorten the recovery timeline. Highlights include:

  • How Visit California is competing for travelers and the state of pandemic recovery
  • The world premiere of Visit California’s spring ad campaign
  • New research, including Domestic Visitor Profiles powered by geolocation data
  • New partner opportunities, including a second phase of the fall "Calling All Californians" co-op campaign
  • A fireside chat with Kevin Costner