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Outlook Forum 2022 will be held Feb. 14-16 in San Francisco. Sign up below to reserve your spot. We hope to see you there!

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Outlook Forum Plus Education Opportunities

Outlook Forum Plus webinars are in-depth sessions to help you navigate an evolving tourism landscape and develop professionally. Webinars cover topics such international marketing, crisis response, digital content, sustainability and Visit California partner opportunities.


Around the Globe Germany Billboard
Around the Globe: Germany Spotlight

Originally aired Nov. 03

Visit California’s "Around the Globe" Series touched down in November for a look at the Germany travel market for updates on the return of German travelers, market forecas...

Global Webinar Canada Billboard
Around the Globe: Canada Spotlight

Originally aired Jul. 27

Visit California’s "Around the Globe" Series touched down in July for a look at the Canada travel market for updates on the return of Canadian travelers, market forecasts and tr...

Around the Globe UK Billboard
Around the Globe: U.K. Spotlight

Originally aired Jun. 09

Visit California’s "Around the Globe" Series touched down in June for its next installment that looks at the U.K. market. Leaders in U.K. travel will provide updates on...

Around the Globe Spotlight Mexico
Around the Globe: Mexico Spotlight

Originally aired Apr. 14

This webinar is part of a series that spotlights key international markets in anticipation of international market re-entry. The Mexican market is expected to have the fastes...

Media Webinar
Working With Media in 2021

Originally aired Mar. 15

Visit California’s earned media team walked through the results of their recent Media Outlook Survey, which received more than 100 responses from domestic media on topi...


2021 Outlook Forum Content Library

This year's Outlook Forum featured two packed days of travel & tourism sessions across four focused content tracks. View sessions you missed during the live event, re-watch your favorites and share with your team. But don't wait — sessions are only available until March 31.



Respond, Rebuild, Recover: What’s Ahead for California Tourism

President & CEO Caroline Beteta explores Visit California's pandemic response, 2021 marketing plans and how the industry can shorten the recovery timeline. Highlights include:

  • How Visit California is competing for travelers and the state of pandemic recovery
  • The world premiere of Visit California’s spring ad campaign
  • New research, including Domestic Visitor Profiles powered by geolocation data
  • New partner opportunities, including a second phase of the fall "Calling All Californians" co-op campaign
  • A fireside chat with Kevin Costner