PR Partner Resources

Access previous PR Pulse Reports, media feedback, talking points and more

Travel Waiver & Release

Visit California implemented a Travel Waiver & Release that industry can use as a template.

Event Registration Process

Read about registration criteria for media events and international missions.

Gold Pass Program

This program is designed to help destination partners collaborate in bringing journalists to California.

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Digital Influencers

Find research and best practices in Visit California's Influencer Strategy Doc.

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Newsroom Articles

Check out recaps of recent PR programs, influencer campaigns, media events and more.

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PR Monthly Newsletter

SUBSCRIPTIONS

TALKING POINTS & RESOURCES

Wildfire/Drought Talking Points

Click to download Visit California's current talking points about wildfire and drought.

CLICK HERE

Electric Vehicle/Carless Travel Talking Points

Click to download Visit California's current talking points about electric vehicles and carless travel in California.

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Homelessness in California Talking Points

Click to download Visit California's current talking points about homelessness and safety in California.

CLICK HERE

Travel Matters to California

View reports, insights and first-person accounts showcasing the importance of tourism.

Travel Matters

West Coast Travel Facts

Provides travelers with current information on California, Oregon and Washington.

CONTENT SUBMISSIONS

Content submissions from partners around the state can be included in story ideas, press releases, media pitches and more. The PR team sends out monthly emails with submission opportunities for story ideas, along with quarterly calls for What's New in California content. Please see this guidelines document for additional clarification about where and how to submit.

Sign up to receive these emails by visiting our Subscriptions page, and selecting Public Relations under Domestic Newsletters. If you already signed up for an account on industry.visitcalifornia.com, you can edit your existing preferences under the "My Account" page.

Story Ideas

Check out recent story ideas, developed using content submitted by industry. Keep an eye out for content calls at the beginning of each month, following Visit California's editorial calendar.

VIEW HERE

What's New in California

See how Visit California spotlights new openings, attractions and experiences across the state using partner-submitted content. Share your news using the content submission tool to get featured.