California shines in China, winning five prestigious awards, including National Geographic Traveler's Golden Award
By Kristen Kent 02/05/2025
Closing out 2024, California took center stage receiving multiple awards from media and trade partners alike.
First and foremost, California was recently honored with the prestigious Golden Award for Most Anticipated Destination by National Geographic Traveler China, standing out as the only U.S. destination to receive this accolade. Sharing the spotlight with Saudi Arabia, the UK and Canada, this award highlights California’s global appeal and exceptional performance in the Chinese market.
In addition to this remarkable achievement, California received four other major honors, further emphasizing its status as a top destination for Chinese travelers:
- Trip.com Group 2024 Global Partner Award – Strategic Partnership Destination of the Year
- Trip.com Group 2024 Global Partner Award – Best Global Partner
- Tongchen Travel – Most Popular Destination
- Voyage Magazine – Integrated Destination
These accolades reflect the success of Visit California's strategic marketing efforts in China throughout the year, capturing the imagination of Chinese travelers and solidifying California’s position as a must-visit destination.
