Bringing the Golden State of Luxury to ILTM Asia Pacific in Singapore

This summer, Visit California attended ILTM Asia Pacific in Singapore. The trade show focuses exclusively on luxury media and trade in the APAC region, offering the perfect opportunity to make in-person connections with three top markets: Australia, China and India — which accounted for sixty percent of attendees.

With more than 1,800 attendees, ILTM Asia Pacific brings over 650 luxury travel advisors who represent high networth travelers from 33 countries across APAC, 650 luxury travel brandsand more than 50 influential media from across the region.

The luxury travel market was the first segment to begin recovery from the pandemic — its ultra wealthy travelers felt the economic effects less and demanded revenge travel sooner than others.

Visit California, with its five industry partners Beverly Hills, Los Angeles, Napa Valley, Santa Monica and West Hollywood, shared the show floor at ILTM Asia Pacific. Visit California on its own met in person with more than 100 discerning travel advisors and luxury travel company representatives for the first time to share everything the Golden State of Luxury has to offer

According to ILTM research data, California product meshes neatly with the three top categories of interest for this market segment: luxury hotels (91%), boutique hotels (82%) and beach resorts (76%).

Visit California joined ILTM’s PROUD Experiences earlier this year and will again have a presence at ILTM North America in The Bahamas in September and ILTM Cannes in December to continue bringing California’s luxury travel product to trade and media.