Germany is one of the key overseas markets to California. German travellers always aim to experience destinations and attractions that are more “off the beaten path”. They like to explore National Parks, Deserts, but also the Wine Country or the Coastline. In addition Germans are very curious and always open to make new experiences like Outdoor Activities, relish the Californian Cuisine and Wines, enjoy family attractions and cultural highlights or just appreciate first-class accommodations and service. In addition the trend of luxury travelling is wining through and German travellers are willing to spend more and more money for a high quality and value of travelling.
With 16+ delegates from California attending ITB, California showcases one of the largest stands in the Brand USA section and asserts itself as one of the top US destinations. With more than 10,000 companies exhibiting, ITB attracts approximately 110,000 visitors from the travel industry as well as around 60,000 consumers every year.
PARTNER BENEFITS
- Exhibit as part of Visit California booth
- Opportunity to grow business by meeting and networking with buyers from Germany and throughout Europe
- Detailed country, travel trade and media briefing including Germany, Austria and Switzerland
- ITB access and badge (including access to Brand USA section)
- Inclusion in California wine receptions at stand
- Delegate dinner hosted by Visit California in Berlin
- Shipping of all collateral materials directly to ITB Berlin
SCHEDULE
3/5 – Market briefing in the evening
3/6 – ITB-Open to Travel Trade
3/7 – ITB-Open to Travel Trade
3/8 – ITB-Open to Travel Trade
3/9 – ITB-Open to Public
3/10 – ITB-Open to Public
All airfare, accommodations and some meals are additional. Deadline to register is November 23, 2018.