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Visit California storms state Capitol with Travel Matters message during Tourism Month

By Dan Smith 05/24/2019

Visit California has used California Tourism Month to press its travel matters message with decision makers at the state Capitol.

The annual statewide economic impact numbers — $140.6 billion in visitor spending, 1.2 million jobs and $11.8 billion in state and local taxes — was trumpeted across the state and then carved up by legislative district.

Visit California storms state Capitol with Travel Matters message during Tourism Month

Each of 120 lawmakers was armed with their local data, and many shared it via social media to their influential district-based audiences. 

Visit California storms state Capitol with Travel Matters message during Tourism Month

At the urging of Assemblymember Kansen Chu, chairman of the Assembly Arts, Entertainment, Sports, Tourism and Internet Media Committee, President and CEO Caroline Beteta hosted a legislative briefing and reception at the Capitol on May 21. It featured one of California tourism’s most reliable ambassadors, Olympic gold medal winner Jonny Moseley. Caroline and Jonny first dropped in to the office of First Partner Jennifer Siebel Newsom, who attended high school with Moseley in Marin County.

Visit California storms state Capitol with Travel Matters message during Tourism Month

 Later, the briefing outlined Visit California’s global mission, described its successes and explained tourism’s importance to local economies across California and more than a million workers.

 Moseley and Beteta were joined on stage by Kevin Fat, Visit California commissioner and Sacramento restaurateur, Leona Reed, Visit California’s associate vice president for global marketing, and Maral Farsi, Gov. Gavin Newsom’s Deputy Director for Economic Development.

Visit California storms state Capitol with Travel Matters message during Tourism Month

 Several legislators and staff members attended, as did Lenny Mendonca, Newsom’s director or economic development and a member of the Visit California board.

 But decision makers and visitors to the Capitol have been wowed by a 50-foot-long exhibit outside the Governor’s Office to visually tell the story of why travel matters to all Californians.

 The wall display includes an encore performance by the string art bear from Outlook Forum, a 12-foot-by-8-foot piece that invites all passers-by to share the #CALove by pulling some yarn across its body.

Visit California storms state Capitol with Travel Matters message during Tourism Month

 The installation has proven hugely popular, drawing positive comments from Capitol staff and others with business in the building. It is passed daily by hundreds of visitors – particularly school groups – and children and adults alike line up to pull some yarn and pose for photos.

 It went up on May 20 and will stay until May 31 – a two-week run that is double what other displays normally receive. Visit the Travel Matters website for more insights on how California tourism powers the Golden State's economy.

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