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California Restaurant Month 2019

January 2019

Every January is California Restaurant Month, when destinations and restaurants across the state showcase the best of local cuisine. From special events and menus to pre fixe dinners and exclusive deals, California Restaurant Month participants bring to life the culinary experiences that make the Golden State the No. 1 food travel destination in the country.


This January, California destinations are invited to participate in 2019 California Restaurant Month (CRM). During the month, this statewide promotional event provides a robust platform to shine a global spotlight on the Golden State's diverse epicurean experiences and position the state as the top culinary destination in the country. 

Visit California supports CRM with an integrated promotional effort through dedicated content on, targeted PR outreach to national and regional media, and extensive social media efforts through Visit California owned channels and influencers.

To be eligible to participate in CRM, destinations must offer special culinary programming during the month of January that could include:

  • Restaurant week programs with themed menus focused on seasonality, local fare, special ingredients, signature cocktails or special pricing
  • A series of culinary experiences such as winemaker, brewer, forager, slow food dinners, VIP Tours, etc.
  • Food festivals and related ancillary programming

Key Dates

  • September 10 Registration Opens
  • September 21  Early Bird Registration Closes. Early registrants will receive preference on advance media opportunities.
  • October 11  Webinar: Creating your CRM Program
  • October 17  Registration Closes 
  • October 23  Deadline to Submit Content Ideas for Owned and Earned Campaigns 
  • November 19 Webinar: Social Media & PR Best Practices for CRM
  • November 26  Consumer Web page Launches 
  • January 1-31  California Restaurant Month

Partner Benefits 

Visit California understands the incredible value of culinary tourism and its impact on destinations. That's why California Restaurant Month is backed by a wealth of targeted content, paid media campaigns and earned media activity, including:

  • Dedicated California Restaurant Month content on
  • Targeted PR outreach to national and regional media
  • Extensive social media efforts through Visit California channels, California Dream Eater channels and digital influencers
  • A paid digital national advertising campaign
  • A California Restaurant Month Toolkit to assist destinations in their efforts to develop, promote and manage their own successful Restaurant Week events 
  • Industry webinars offering program development, recruiting tips and marketing best practices
  • A dedicated California Restaurant Month consultant to advise and guide destination partners


Contact Info 

If you have any questions, contact

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