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'Meet What's Possible'

Professional Meetings & Events


Event planners and executives can now “Meet What’s Possible” in California for their upcoming professional meetings and events. This B2B campaign showcases the Golden State as a magnet for innovators with an abundance of inspirational settings — the No. 1 destination for businesses to fire up their anything-is-possible mindset.

The nation’s No. 1 destination for tourism has formed a coalition to ensure it’s also the top state for meetings and events. An initial $4.5 million investment, made possible by state stimulus funding, focuses solely on the professional meetings and events industry and aims to highlight the state’s sustainability and innovation while welcoming groups of all kinds to bring their meetings to the Golden State.


California is leading the way as the industry adapts to a post-pandemic future with a focus on making gatherings safe with seamless health protocols and an abundance of group-friendly outdoor venues. The state is a smart choice for all meeting planners – offering unmatched infrastructure, including the most commercial airports, more hotels and more large convention centers than any other state, as well as amazing year-round weather and iconic only-in-California amenities and attractions. 

Visit California and a delegation of co-branded destinations launched “Meet What’s Possible” for thousands of planners at 2021 IMEX America, the largest professional meetings and events conference in the United States. Through 2022, the campaign will maintain a large presence at major domestic events for meeting planners. A series of Taste of California domestic events will host event planning communities in California’s largest U.S. business markets. 

localized versions of the Meet What's Possible logo

The platform is guided by a task force of the state’s major meetings and events destinations, marking a new spirit of cooperation among many long-time competitors. 

'Meet What's Possible' Industry Toolkit

Download the toolkit to build on the momentum of this statewide brand campaign and show professional event planners what’s possible at your destination.


To request the sizzle and brand overview video files contact dams@VisitCalifornia.com.

Recent & Upcoming Events

  • Nov. 9-11 - IMEX America
  • Dec. 6-7 - "Meet What's Possible" Roadshow, Chicago & Minneapolis
  • Dec. 12-15 - Northstar Leadership Forum
  • Jan. 9-12 - PCMA Convening Leaders
  • Mar. 25 - PCMA Destination Showcase & Visionary Awards
  • May 10 - "Meet What's Possible" Roadshow, D.C.
  • May 11 - "Meet What's Possible" Roadshow, New York City
  • May 12 - "Meet What's Possible" Roadshow, Philadelphia
  • June 21-23 - MPI World Education Conference 50th Anniversary

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