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ITB Berlin

March 2020 | Starting at $3,500


As the world's largest travel exhibition and leading B2B platform, ITB Berlin provides an excellent opportunity to reach European travel trade and travel media. As a marquee U.S. destination, Visit California will have a large stand in the Brand USA Pavilion. Different from other trade shows, appointments are not prescheduled by show organizers, but Visit California's Germany office can assist in facilitating introductions between tour operators and delegates. The Brand USA Media Breakfast provides an opportunity for delegates to network with German media representatives. A Press Room is available within the USA section for the distribution of press materials throughout the week.

Germany is one of California's key overseas markets. German travelers always aim to experience destinations and attractions that are off of the beaten path. They like to explore national parks, deserts, wine country and the coastline. Germans are curious and always open to new experiences such as outdoor activities, relishing in the Californian cuisine and wines, enjoying family attractions and cultural highlights and appreciating first-class accommodations and service. With the trend of luxury travel increasing, German travelers are willing to spend more money for higher quality and value when traveling.

With 16+ delegates attending, California will showcase one of the largest stands in the Brand USA section and assert itself as one of the top US destinations. With more than 10,000 companies exhibiting, ITB Berlin attracts approximately 110,000 visitors from the travel industry as well as around 60,000 consumers every year.


  • Exhibit as part of Visit California booth
  • Opportunity to grow business by meeting and networking with buyers from Germany and throughout Europe
  • Detailed country, travel trade and media briefing including Germany, Austria and Switzerland
  • ITB access and badge (including access to Brand USA section)
  • Inclusion in California wine reception
  • Delegate dinner hosted by Visit California in Berlin
  • Shipping of all collateral materials directly to ITB Berlin


3/3 - Market briefing in the evening

3/4 - ITB is open to travel trade

3/5 - ITB is open to travel trade

3/6 - ITB is open to travel trade

3/7 - ITB is open to the public

3/8 - ITB is open to the public


All airfare, accommodations and some meals are additional. Deadline to register is November 22, 2019. 

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