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Outlook Forum 2022

February 2022 | Starting at $999


Outlook Forum is California’s premier travel and tourism event for industry professionals. This year’s in-person conference will feature the return of in-market global experts with insights on the return of international travel, along with economic forecasts and the shifting marketing landscape. Join us for the opportunity to reconnect and network with colleagues in San Francisco.
Your registration is also your ticket to the Poppy Awards gala, which recognizes the best in California tourism marketing. Following two days of conference programming, stay for Visit California’s Winter Board Meeting.

Attendance has reached capacity for Outlook Forum 2022. Join the waitlist to be notified if more space becomes available. 

To comply with San Francisco regulations for in-person events, attendees will be required to show proof of COVID-19 vaccination. Visit California is working with CLEAR Health Pass to meet the vaccination requirement.

Please review the safety requirements here: Outlook Forum FAQ's

Event Schedule

  • February 14:

    Outlook Forum from 12 p.m. - 6 p.m.

  • February 15:

    Outlook Forum from 9 a.m. - 5 p.m.

  • February 15:

    Poppy Awards from 5:30 p.m. - 9 p.m.

  • February 16:

    Board Meeting from 8 a.m. - 1 p.m.

See Full Event Schedule Event Detail Page

Featured Speakers

Ziad Ahmed
Ziad Ahmed
Founder & CEO, JUV Consulting
Chief Commercial Officer San Francisco Airport Commission
Kevin Bumen
Chief Commercial Officer, San Francisco International Airport
Craig Forman
Craig Forman
Lead People Scientist, Culture Amp
President & CEO Meeting Professionals International
Paul Van Deventer
President & CEO, Meeting Professionals International (MPI)
View All Speakers Event Detail Page


Address Outlook Forum 2022

333 O'Farrell Street

San Francisco, CA 94102



Hilton San Francisco Union Square

Book Here Outlook Forum 2022
Guests can also call 1-800-HILTONS and ask for group code OUF. Once the room block is full, rooms can be booked directly through the Hilton website.

Directions Outlook Forum 2022

Poppy Awards

Outlook Forum 2022 Poppy Awards Logo

The Visit California Poppy Awards honor the best and brightest of California tourism promotion. The awards are bestowed in even-numbered years and serve as the finale to Outlook Forum. 
This year’s awards feature eight categories that encompass core disciplines in tourism marketing and destination management. Finalists are chosen from a pool of more than 200 highly competitive and winners are then selected by a panel of industry judges.

Read more about the Poppy Awards.

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