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Poppy Awards 2022

February 2022 | Included with Outlook Forum


The Visit California Poppy Awards honor the best and brightest of California tourism promotion. The awards are bestowed in even-numbered years and serve as the finale to Outlook Forum.

This year’s awards feature eight categories that encompass core disciplines in tourism marketing and destination management. Poppy Award recipients are chosen by expert judges from the tourism industry.

The Poppy Awards industry gala will cap two days of Outlook Forum conference programming on the evening of Feb. 15, 2022. To attend, please register for Outlook Forum 2022 in San Francisco. To comply with San Francisco regulations for in-person events, attendees will be required to show proof of COVID-19 vaccination.

The submission period has closed. This year's awards received a record 218 entries for California tourism businesses and destinations! See the finalists and winners below. 


Best Overall Destination Brand Identity
An organization's brand is more than a logo or an ad or the design language for corporate identity – a brand represents the essence of a destination and is a reflection of a place’s unique character, lifestyle and assets. This category will honor destinations with the best integrated brand programming to support their region’s key iconic assets and businesses.

$1 Million and Up:

  • Palisades Tahoe (Winner)
  • San Diego Tourism Authority
  • Visit Greater Palm Springs

Under $1 Million:

  • North Lake Tahoe Marketing Cooperative (Winner)
  • Visit Eureka, Eddy Alexander
  • Visit Grover Beach

Best Recovery Campaign
The pandemic and other crises in the state like wildfires and oil spills have led to many industry-wide pivots. Best Recovery Campaign will showcase campaigns that were developed to drive visitation back to your destination after a crisis.


  • Boreal Mountain California & Woodward Tahoe (Winner)
  • Disneyland Resort
  • Mulvaney's B&L (Winner)
  • Terranea Resort


  • Monterey County Convention & Visitors Bureau
  • San Diego Tourism Authority (Winner)
  • Visit Palm Springs, JNS Next

Best Content Marketing
Creating and leveraging content is what sets great organizations apart. This category recognizes the best marketing and outreach through a website, e-newsletters, blog, podcast, social media or printed materials.


  • Palisades Tahoe
  • River Fox Train
  • The Pines Resort (Winner)


  • Long Beach Convention & Visitors Bureau (Winner)
  • San Diego Tourism Authority
  • Visit Tuolumne County

Best Paid Social Media Campaign
This category recognizes the creative and effective use of paid advertising on social media channels – Facebook, YouTube, Twitter, Instagram, Pinterest, Snapchat, etc. – to amplify a campaign or succeed as a stand-alone program.


  • Choice Hotels International, MMGY Global
  • Splash-n-Dash
  • Terranea Resort (Winner)


  • Incline Village Crystal Bay Visitors Bureau and Lake Tahoe Visitors Authority, Noble Studios (Winner)
  • Visit Anaheim
  • Visit Morgan Hill, Noble Studios
  • Visit Palm Springs, JNS Next

Best Cooperative Marketing
Cooperative marketing can stretch budgets, reach new audiences and redefine travel. This category recognizes marketing efforts in which two or more organizations partnered to promote travel to a region within California.


  • Howard Johnson Anaheim Hotel and Water Playground
  • Santa Barbara Sailing Center
  • South Coast Plaza (Winner)


  • San Francisco Travel Association (Winner) 
  • Visit Modesto, Cultivar Strategies
  • Visit Visalia

Best Public Relations Campaign
Effective PR puts storytelling front and center, supporting marketing initiatives with invaluable earned media. This category recognizes the best use of earned media and media activations to draw attention to destinations, businesses and special events.


  • AutoCamp
  • Hilton Santa Monica Hotel & Suites
  • Napa Valley Wine Train
  • Palisades Tahoe (Winner)


  • Sonoma County Tourism
  • Travel Paso
  • Visit Eureka, Eddy Alexander (Winner)

Best Influencer Campaign
This category rewards the best use of influencer marketing — marketing that enlists individuals, groups or associations to help advocate for the brand or product to gain credibility and target consumers as a primary communication tactic.


  • Howard Johnson Anaheim Hotel and Water Playground
  • Monterey Plaza Hotel & Spa
  • Terranea Resort (Winner)


  • Travel Costa Mesa
  • Visit Concord (Winner)
  • Visit SLO CAL

Destination Stewardship & Sustainable Travel Award
Even during the pandemic, some parts of California continued to see environmental and management pressure points due to large influxes of visitors in peak travel seasons. This category recognizes efforts to reset and create a more balanced recovery — one that continues to deliver economic benefits but also addresses negative environmental and socio-cultural impacts.


  • Disneyland Resort (Winner)
  • Terranea Resort
  • The Ranch at Laguna Beach


  • Sonoma County Tourism
  • Visit Big Bear (Winner)
  • Visit Truckee-Tahoe (Winner)


2022 Poppy Awards Entrants

101 Wine Tours Inc.
Adventure Cat Sailing Charters
Aquarium of the Bay
Argonaut Hotel
Auberge du Soleil
Balboa Bay Resort
Bernardus Lodge & Spa
Best Western Plus South Bay Hotel
Beverly Hills Conference & Visitors Bureau
Bishop Area Chamber of Commerce & Visitors Bureau
Boreal Mountain California & Woodward Tahoe
Buellton Chamber of Commerce & Visitors Bureau
California Welcome Center, Ridgecrest
Campland on the Bay
City of San Luis Obispo Tourism Business Improvement District
Classic Hotels & Resorts
Conejo Valley Tourism Improvement District
Visit Modesto, Cultivar Strategies
Discover Buellton, 360viewPR
Discover Coronado
Discover San Pedro
Discover Torrance
Disneyland Resort
Downtown Inc, Santa Ana
Dream Hollywood
Dream Inn Santa Cruz
Visit Eureka, Eddy Alexander
Fortuna Business Improvement District, Eddy Alexander
Evergreen Lodge and Rush Creek Lodge & Spa at Yosemite
Everyday California
Fairmont Miramar Hotel & Bungalows
Glen Ivy Hot Springs
Hampton Inn and Suites by Hilton Sherman Oaks
Harris Ranch Inn & Restaurant
Hilton Santa Monica Hotel & Suites
Hotel Amarano
Howard Johnson Anaheim Hotel and Water Playground
Hyatt House at Anaheim Resort Convention Center
Visit Palm Springs, JNS Next
Lesesne Media Group Entertainment
Long Beach Convention & Visitors Bureau
Los Angeles Tourism and Convention Board
LOSSAN Rail Corridor Agency/Pacific Surfliner
Love Catalina Island
Visit Carmel-by-the-Sea, Madden Media
Mammoth Lakes Tourism
Merced Irrigation District Parks & Recreation
Choice Hotels International, MMGY Global
Mono County Tourism, Inyo County, Eastern Sierra Sustainable Recreation Partnership, & Eastern Sierra Dispersed Camping Collaboration
Monterey County Convention & Visitors Bureau
Monterey Plaza Hotel & Spa
Mulvaney's B&L
Napa Tourism Improvement District
Napa Valley Wine Train
Newport Beach & Company
Newport Dunes Waterfront Resort & Marina
Visit Yosemite Mariposa County, Noble Studios
Incline Village Crystal Bay Visitors Bureau and Lake Tahoe Visitors Authority, Noble Studios
Visit Morgan Hill, Noble Studios North Coast Brewing Co.
North Coast Tourism Council
North Lake Tahoe Marketing Cooperative
Palisades Tahoe
Palm Springs Air Museum
Panda Express
Pasea Hotel and Spa

Explore Butte County, PorterCo
Prismatic Communications
Railroad Park Resort
Ridgecrest Area Convention and Visitors Bureau
River Fox Train
California Academy of Sciences, Ron Foth Advertising
Salinas Valley Tourism & Visitors Bureau
San Benito County Chamber of Commerce
San Diego Tourism Authority
San Francisco International Airport
San Francisco Travel Association
San Mateo County/Silicon Valley Convention and Visitors Bureau
Santa Ana Business Council
Santa Barbara Sailing Center
Santa Monica Travel & Tourism
Simco Restaurant Group
Six Flags Discovery Kingdom
Skunk Train
Sonoma County Tourism
South Coast Plaza
Stay Pleasant Hill
Sunland RV Resorts
Terranea Resort
Visit Carmel-by-the-Sea, The Abbi Agency
The Garland
Visit Fort Bragg, The Idea Cooperative
The J. Paul Getty Trust
The Pines Resort
The Ranch at Laguna Beach
Travel Costa Mesa
Travel Paso
Traveling Boy
United Airlines
Ventura County Lodging Association/Ventura County Coast
Ventura Visitors & Convention Bureau
Visalia Adventure Park
Visit Anaheim
Visit Benicia
Visit Big Bear
Visit Burbank
Visit Cambria
Visit Carlsbad
Visit Concord
Visit Conejo Valley
Visit Del Norte County
Visit Greater Palm Springs
Visit Grover Beach
Visit Huntington Beach
Visit Mendocino County
Visit Modesto
Visit Napa Valley
Visit Oceanside
Visit Oxnard
Visit Sacramento
Visit San Jose
Visit Santa Barbara
Visit Santa Maria Valley
Visit Temecula Valley
Visit the Santa Ynez Valley
Visit Tri-Valley
Visit Truckee-Tahoe
Visit Tuolumne County
Visit Visalia
Visit Walnut Creek
Visit Yuba Sutter
Wanderlust Content Studio
West Hollywood Travel + Tourism Board