Day 1 - Seoul, South Korea

Korea market briefing

AM Media meeting with Trade Media

Lunch
Road trip foodie themed lunch

PM Media meeting with Media

VIP Dinner Event
Road trip music themed dinner: inviting 35 key high-profile VIPs from U.S. Embassy, airlines, travel agents and media

Day 2 - Seoul, South Korea

California Media Event

Lunch
Road trip photography-themed photo studio

Local culture night (local food excursion) followed by Korean BBQ Dinner

Day 3 - Tokyo, Japan

Afternoon Arrival in Tokyo
California delegates arrive at Haneda Intl’ Airport and transfer to designated hotels
DreamBig Air DB999  Seoul (Gimpo) – Tokyo (HND) 

Briefing and Welcome Dinner 

Day 4 - Tokyo, Japan

Morning Breakfast on Own

10:30-10:45 am Visit to InterFM radio station for on-air interview on “Tokyo Brilliant Trips” morning show
Bilingual English/Japanese station for Tokyo area; approximately 70,000 listeners during morning time
15-minute interview with host; Estimated media value: $16,000

11:00 am-3:00 pm Road trip to Shonan Coast with key influencers/online media for California-style barbecue
Delegates will have time to get to know key influencers and how they work

6:30 pm Evening media event for traditional print/broadcast media
Delegates will have high tables to meet with individual media

8:30 pm Event concludes Coach Transfer for Delegates back to Tokyo Hotels

Day 5 - Tokyo, Japan

(Optional)

Morning Breakfast on your own

10:00-11:00 am Cultural Activity OR Tour Operator Visit

12:30-1:15 pm Trade delegates arrive at Park Hyatt
Set up tables for Workshop; Presentation run throughs
Venue: Park Hyatt Tokyo

1:30-1:50 pm Trade and media begin arriving

2:00-5:20 pm Travel Trade Seminar with Delegate presentations

5:30-6:15pm Travel Trade Workshop-Tokyo
Venue: Park Hyatt Tokyo

5:30 pm Workshop opens
Travel trade visit delegate tables for further information and planning

6:15-6:50 pm Lucky Draw

7:00-8:30 pm California Night Event
Venue: Park Hyatt Tokyo

7:05-7:20 pm Welcome Remarks by VCA Staff and Marjorie Dewey
Delegate introductions; Group Toast (All delegates on stage)

7:20 pm Buffet reception featuring live music entertainment

7:40-7:50 pm Nichigei Presentation and Video

7:50 pm Special Lucky Draw

7:50-8:20 pm Buffet reception continues

8:25 pm Closing remarks

8:30 pm Event concludes

Day 6 - Tokyo, Japan

Breakfast on own

Delegates departing for China make own arrangements for transfer to the airport

Day 7 - Chengdu, China

Upon Arrival Welcome Reception for California Industry Partners and Mission Briefing (Trade and PR Delegates)
Venue: Host hotel

Followed By Welcome Dinner for Media and Trade Guest

Day 8 - Chengdu, China

Morning Breakfast Reception (PR Delegates & Media)
At the breakfast reception, delegates/destinations are presented in a road trip order.
Delegates are encouraged to give a presentation about their destination

Followed By Cooking Class (PR Delegates & Media)
Venue: Presidential Suite, Host Hotel (TBC)
Delegates will be paired with media to make 1 local Sichuan dish and 1 California signature dish.

Afternoon Private Emei Tea Picking Experience
Bring California’s Farm-freshness Culture to Mind (PR Delegates & Media)
THIS IS AN OFFSET EVENT
Venue: Emei Xueya Village & Tea Field

Evening California Night Market (Trade, PR Delegates & Media)
Venue: Ballroom at Host Hotel

Day 9 - Chengdu, China

Before 9am Breakfast at Hotel

Morning Road Trip to Luomu Village and Emei Martial Art Class (PR Delegates & Media)
THIS IS AN OFFSET EVENT
Venue: Luomu Village
Delegates will be paired with media to explore on foot and experience a local Emei Martial Art Lesson.  

Noon Buffet Lunch at Hotel (PR Delegates & Mass Media)

Afternoon PR Delegates – Open afternoon
Media - Checkout and Group Transportation to Chengdu Airport/CTU
Digital Influencers and Sina Weibo Team - Group Arrival and Check-in

Evening Casual Cocktail Reception (PR Delegates & Digital Influencers)
Meet the digital influencers and the team from Sina Weibo
Delegates and influencers will be introduced to each other prior to dinner

Gala Dinner (Trade, PR Delegates, Trade Media & Digital Influencers)

Signing of Memorandum of Understanding (MoU) between Visit California China and Sina Travel
Venue: Host Hotel

Day 10 - Chengdu, China

Before 9:30am Breakfast at Hotel

10am DIAB China Workshop
Venue: Patio outside All-day Dining Restaurant at Host Hotel
a) Delegates are encouraged to give presentation to the digital influencers about the destination
b) DIAB China Representatives to Share the Insights on Competitive Influencer Landscape
c) Social Media Overview delivered by Sina
d) Free Mingle with DIs

Noon Buffet Lunch at Hotel (PR Delegates, Trade Media & Digital Influencers)

Afternoon Mega Team Building (Trade, PR Delegates & Digital Influencers)
Sina Weibo and digital influencer departure

Evening Farewell Dinner (Trade, PR Delegates and VCAs)

Day 11 - Chengdu, China

Checkout and Group Transportation to Chengdu Airport/CTU – ALL