Day 1 - Seoul, South Korea

Korea Market Briefing

Travel Mart
Morning Travel Mart: pre-scheduled one-on-one meetings with key travel agents

Lunch
Road trip foodie-themed lunch

Afternoon Open Travel Mart
Non-scheduled meetings, expecting 40 trade representatives

VIP Dinner
California Road Trip Music Themed Dinner: inviting 35 key high-profile VIPs from U.S Embassy, airlines, travel agents and media

Day 2 - Seoul, South Korea

Travel Trade Sales Call
Morning and Afternoon Meeting with Key Travel Trade

Cultural Night
Local cultural tour / local food excursion followed by Korean BBQ Dinner with California Delegates

Day 3 - Tokyo, Japan

Afternoon Arrival in Tokyo
California delegates arrive at Haneda Intl’ Airport and transfer to designated hotels
DreamBig Air DB999 Seoul (Gimpo) – Tokyo (HND)

Briefing and Welcome Dinner

Day 4 - Tokyo, Japan

Morning Breakfast on own

10:00 am Visit to major tour operator and airline
Learn about tour planning process, alliance with American Airlines, plans for targeting younger audience
Venue: Japan Airlines / JalPak Offices 

12:30-2:00 pm Lunch break

2:00 pm GenZ+ Market Session
Presented by Nichigei students

4:15-4:30 pm Delegates return to hotels 

7:00-9:00 pm IPW Buyers and Delegates Dinner

Day 5 - Tokyo, Japan

(Optional)

Morning Breakfast on your own

10:00-11:00 am Cultural Activity OR Tour Operator Visit

12:30-1:15 pm Trade delegates arrive at Park Hyatt
Set up tables for Workshop; Presentation run throughs
Venue: Park Hyatt Tokyo

1:30-1:50 pm Trade and media begin arriving

2:00-5:20 pm Travel Trade Seminar with Delegate presentations

5:30-6:15pm Travel Trade Workshop-Tokyo
Venue: Park Hyatt Tokyo

5:30 pm Workshop opens
Travel trade visit delegate tables for further information and planning

6:15-6:50 pm Lucky Draw

7:00-8:30 pm California Night Event
Venue: Park Hyatt Tokyo

7:05-7:20 pm Welcome Remarks by VCA Staff and Marjorie Dewey
Delegate introductions; Group Toast (All delegates on stage)

7:20 pm Buffet reception featuring live music entertainment

7:40-7:50 pm Nichigei Presentation and Video

7:50 pm Special Lucky Draw

7:50-8:20 pm Buffet reception continues

8:25 pm Closing remarks

8:30 pm Event concludes

Day 6 - Tokyo, Japan

Breakfast on own

Delegates departing for China make own arrangements for transfer to the airport