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Industry Wildfire/Drought Research and Planning Call

July 2021 | FREE


Visit California will convene a virtual industry meeting to discuss the 2021 wildfire season in California, the emerging drought and possible impacts on the travel and hospitality industries. Participants will see new California consumer research on the impact of fires and drought on travel decisions and discuss messaging strategies Visit California and the tourism industry can pursue. This will help Visit California and the industry better understand how long the impact lasts and how to effectively address consumer concerns.