California events take center stage at IMEX America 2024

IMEX America, the premier trade show for meetings and events in the U.S., brought together over 15,000 global industry professionals from Oct. 8-10, 2024, in Las Vegas. Visit California showcased the Golden State’s dynamic event offerings with an immersive and engaging presence on the show floor.

California engagement zone: A hub of inspiration

The California Engagement Zone, featuring 22 destination marketing organizations (DMOs), served as a vibrant hub for showcasing the state’s event capabilities. At the center was Visit California’s striking new activation, a 26-foot-wide, 16-foot-tall digital installation known as the California Bear. This captivating centerpiece displayed breathtaking video projections of California’s diverse landscapes, activities and group offerings, drawing significant attention from attendees.

The booth provided a welcoming atmosphere with soft seating and a popular espresso cart serving affogatos, creating a space for networking and inspiration.

Engaging activations beyond the booth

Visit California extended its presence with engaging events like the California Happy Hour, hosted by the San Francisco Travel Association. This activation featured premium California wines, delicious bites, live entertainment and a DJ, energizing attendees and fostering connections.

Prominent branding exposure included five dramatic banners in the main trade show corridor, highlighting group business creative assets from iconic California destinations such as Napa Valley, Long Beach, Monterey County and Santa Monica. Additionally, Visit California sponsored MPI Rendezvous, offering five exclusive California-themed cabanas for partners and planners, providing premium experiences in a memorable setting.

Maximized visibility and impact

With exclusive placement on the official IMEX mobile app, Visit California ensured its vibrant spirit resonated with thousands of attendees throughout the three-day event. The state’s strong presence reinforced its position as a leading destination for meetings and events, leaving a lasting impression on planners and industry professionals alike.