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Leading Travel & Lifestyle Editors Experience Golden State Road Trips

By Kristen Bonilla 05/05/2021

Visit California and destination partners situated along scenic California road trips hosted a virtual media event on April 14 with editors and writers from magazine publisher Meredith Corp. most popular travel and lifestyle publications.

Destinations pitched California as the ultimate road trip destination to a whopping 75 Meredith decision-makers from popular travel and lifestyle publications, which included Travel + Leisure, Food & Wine, Health, Martha Stewart Living, Parents, People, People en Espanol, Better Homes & Gardens, Midwest Living, Allrecipes.com. The virtual format enabled Visit California and destination partners to engage with media from Meredith offices in NYC, Birmingham and Des Moines.

Eureka Old Town
Eureka Old Town

For media and talking points about each pitched road trip, visit the event landing page.

Pitching the California Road Trip Republic
The event began with a statewide update from Ryan Becker, Vice President of Communications at Visit California. He shared the news of Highway 1’s early reopening in April, Visit California’s new 2021-2022 “California Road Trips” guide featuring Kevin Costner, and Visit California’s national “Road Trip Republic” and “What If” campaigns running during the peak spring-summer season.

California destination partners representing three Golden State road trips then presented and showcased what puts their destination — and state region — on the map. Presentations included virtual content complemented by California treats shipped to each media attendee prior to the event.

Classic Highway 1
The event kicked off with the Classic Highway 1 road trip, which reinforced that this hugely popular itinerary is once again open to travelers. The trip began in San Francisco and headed down to SLO CAL, via Monterey County and Paso Robles. Partners shared the wide array of experiences and beautiful scenery along the iconic route. To go along with this road trip, the media received wine from J. Lohr in Paso Robles, made with Monterey County-grown grapes, and a tin of California poppies.
Highway to Harvest
Media experienced a virtual taste of California along the Highway to Harvest road trip, which took attendees on a journey up the middle of the state with partners from Bakersfield, Visalia, Stockton and Sacramento. This road trip highlighted multi-generational farms, outdoor and culture offerings, and innovative farm-to-table restaurants. Media were gifted pistachios and almond butter from Naturally Nuts in Visalia and olive oil from Calivirgin in San Joaquin County as a part of this culinary excursion through the agricultural heartland of California.

Woolworth's Lunch Counter in Bakersfield
Woolworth's lunch counter in Bakersfield

Northern California
The event concluded with an adventure through Northern California showcasing agritourism and the area’s amazing scenic wonders. 

Mossbrae Hotel One Sheet

The trip began by exploring the vast Shasta Cascade region, with stops in Butte, Tehama and Siskiyou Counties, as well as Redding, before heading out to Humboldt County along the North Coast. Partners from this trip gifted the media lavender products from 29 Rows Lavender Farm in Shasta County and two inclusion bars from Dick Taylor Craft Chocolate in Eureka.

Header image courtesy of Visit Monterey

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