Mexico Sales & Media Day Energizes Inspires Travel with New California Tourism Products

On April 27, a delegation of 16 California industry members joined Visit California for a Sales & Media Day in Mexico City, showcasing new California product while reenergizing the market with a full day of educational engagements, networking opportunities and one-on-one appointments with leading Mexican media and trade professionals.

The new one-day, combined track format kicked off with a desk-side welcome from the delegation to more than 50 travel trade professionals and 32 media attendees prior to the educational breakfast. During breakfast, a California market update presentation led by Carlos Allende, Travel Trade Manager for Visit California Mexico was presented to attendees. The California delegates were also given a chance to introduce themselves as well as provide market insight into new offerings happening in their destinations. The new “Am I Dreaming” brand campaign spot as well as a translated California “What’s New Video” product video were also debuted as part of the presentation. 

During the breakfast, California “Golden Tickets” were placed under attendees' chairs and 10 lucky winners were surprised with an opportunity to challenge what they just learned about California in the “Visit California: The Game Show” where they competed against each other to win round-trip airline tickets and getaway packages courtesy of the California destination partners. The trivia game was well-received and excited the crowd with a friendly-competitive spirit that was sure to keep California top of mind.

Each California delegate then conducted 11 one-on-one appointments before lunch with 10 Media and 14 Trade representatives from the market. Top media including, El Financiero, LADEVI and Travel Pulse interviewed delegates while trade from Aeromexico Vacations, Price Travel, and Mega Travel partook in appointments.

Delegates meet with top Mexican influencers at Hotel Carlota

Delegates were then hosted at the trendy, boutique Hotel Carlota for an intimate meet and greet lunch with 15 top Mexican influencers. A “My California Dream” pool party was brought to life with a mixologist crafting California-themed cocktails and a three-course progressive California-inspired lunch paired with California wines.

Influencer Carlos Lang (@care_much) addresses Sales & Media Day attendees

The day concluded with a California Happy Hour and photo gallery exhibition to honor Visit California’s influencer advisory board representative Carlos Lang @care_much. Carlos spoke to a crowd of nearly 50 attendees on his travels to various destinations throughout California as well as announced that in partnership with Visit California, he would be taking his “Café con Mezcal” podcast on the road with him to California later in 2022.

On the following day, Visit California hosted a breakfast training to 50 travel agents from Price Travel — making for a well-rounded, educational program to help welcome the Mexican travel market back to California.