Ski resorts, state agencies engage at annual Snow Summit

In early December, Visit California convened the annual Snow Summit to bring leaders from the ski industry and key state agencies together to discuss joint efforts to keep the roads open this snow season. 

For the first time since 2019, the summit was held in person at Visit California headquarters. Co-hosted by Visit California President & CEO Caroline Beteta and California Secretary of Transportation Toks Omishakin, the meeting provided ski resort representatives with access to the most senior level officials at the California State Transportation Agency, California Highway Patrol and California Department of Transportation. 

The summit provided a forum for industry partners to share their concerns about road closures with the state’s highway safety leadership team and to connect with the key personnel from their respective Caltrans District. The state agencies offered updates about the status of their preparations for the winter season and reaffirmed their commitment to ensuring California’s highways are safe and accessible this snow season. 

Next steps include industry partners and their agency counterparts continuing to work closely on coordinated communications before, during and after snowstorm events as well as potentially developing joint social media content and public information resources on driving safely in the snow.