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The Golden State of Luxury a Focal Point for Domestic Agents at Virtuoso 2020

By Katie Meissner 08/20/2020

Visit California joined 6,000 luxury travel advisors — including delegates from partners Greater Palm Springs, Visit Santa Barbara, Visit Napa Valley and Visit West Hollywood — for the 4-day Virtuoso Virtual Travel Week, Aug. 10-13, 2020. 

The organization hosted 95 meetings, 70% with domestic advisors and 30% international, a reversal from past years, where international comprised the majority of luxury travel trade. The team also conducted a webinar leading up to Travel Week show that informed 115 advisors learning about the latest in California’s culinary scene. 

Virtual conference
Travel Trade Coordinator Katie Meissner schedules a virtual conference at Virtuoso Travel Week

As a follow up to all appointments, all advisors were sent a thank you and a one-sheet resource guide with links to trade tools, social channels, and other Visit California resources including the Visit California website, the Respect California page, Road Trips Hub, and video assets. 

Here are the key insights from the event and meetings:

Luxury sentiment

COVID-19 concerns



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