Abercrombie & Kent Luxury
April 2025 | Starting at $5,000
Abercrombie & Kent is a luxury tour operator targeting affluent couples and families, known for their high-end service, personalized itineraries and commitment to sustainable tourism. As part of the new rebrand, they plan to fully revamp their entire California portfolio and want to work closely with Visit California and its partners on a luxury campaign with e-marketing, direct mail, on-site activations and advertising in A&K magazine.
Key Dates
Enrollment Dates
- 10/1/2024 - Start Date
- 12/6/2024 - End Date
In-Market Dates
- 4/1/2025 - Start Date
- 4/30/2025 - End Date
Fees
- $5,000 - Buy-in 1
- $10,000 - Buy-in 2
Contact Information
Davida Wulff-Vanderpuij
davida@blackdiamond.co.uk
A&K are known for their high-end service, personalized itineraries and commitment to sustainable tourism. Their booking remains at over £22,000 and length of stay is 12 nights. Their clients tend to be more adventurous, seeking unique, culturally immersive itineraries with outdoors, culture, culinary and wellness as key trip motivators. They have three main distribution channels which are The Private CluB (UHNW), direct bookings and B2B.
Recently A&K secured $500 million of financing from global investment bank Citi and plans to invest in new tours, business expansion and technology for better customer experience. They also are undergoing a full re-brand to launch in November 2024, so this is an exciting time to partner with A&K on a sales campaign as they look to expand their California product and reach new high-spending audiences.
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