British Airways
March, May & Sept. 2024 | Starting at $20,000
This co-op focuses on sales tactics and marketing as well as the promotion of direct airlift, including a new second daily route to San Diego and a wider British Airways Holiday product.
Key Dates
Enrollment Dates
- 1/29/2024 - Start Date
- 2/9/2024 - End Date
In-Market Dates
- 3/1/2024 - Start Date (TBD)
- 9/30/2024 - End Date (TBD)
Fees
- $50,000 - Tier 1
- $20,000 - Tier 2
Contact Information
Brendan Croft
bcroft@blackdiamond.co.uk
Partner Buy-In
Tier 1 - $50,000
Investment into our British Airways Sale campaigns will ensure Above The Line (ATL) exposure. Activity will run in British Airways’s British Originals template and include partner logos, a tactical price point and call to action.
Tier 2 - $20,000
Partnership activity could include both on- and offline channels depending on media partner chosen. Exact coverage and reach will depend upon investment levels and final partner participation. Higher investment will naturally secure more share of voice.
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