Back to Co-Ops

California Official State Visitor's Guide & Travel Planner (CVG) 2021

January 2021 | Starting at $1,200

request information

Through engaging, evocative stories and features, the popular California Official State Visitor's Guide and Planner (CVG) showcases the state's abundance, highlighting each of our 12 tourism regions.

Key Dates Co-op Detail Page Co-op Detail Page

Enrollment
  • 8/1/2020 - Submission Start
  • 1/4/2021 - Submission End
In-Market
  • 1/1/2021 - Program Start
  • 12/31/2021 - Program End

Fees Co-op Detail Page Co-op Detail Page

  • $1,200 - Enhanced Listing
  • $10,900 - Open Rate Display Options
  • $43,000 - Open Rate Full Page Ad

Contact Information Co-op Detail Page Co-op Detail Page

The guide blends timely and topical content with stunning imagery, backed by a highly targeted distribution strategy with 500,000 guides printed for direct-to-consumer mailing to in-state and western state residents plus year-round distribution at California Welcome Centers.

NEW FOR 2021: Visit California offers a 20% contribution to CVG display advertisers on a first-come, first-served basis and subject to available funding.

Other Co-Ops You Might Be Interested In