California Official State Visitor's Guide & Travel Planner (CVG) 2021
January 2021 | Starting at $1,200
Through engaging, evocative stories and features, the popular California Official State Visitor's Guide and Planner (CVG) showcases the state's abundance, highlighting each of our 12 tourism regions.
Key Dates
Enrollment
- 8/1/2020 - Submission Start
- 1/4/2021 - Submission End
In-Market
- 1/1/2021 - Program Start
- 12/31/2021 - Program End
Fees
- $1,200 - Enhanced Listing
- $10,900 - Open Rate Display Options
- $43,000 - Open Rate Full Page Ad
Contact Information
Stephen Murray
Stephen.Murray@meredith.com
The guide blends timely and topical content with stunning imagery, backed by a highly targeted distribution strategy with 500,000 guides printed for direct-to-consumer mailing to in-state and western state residents plus year-round distribution at California Welcome Centers.
NEW FOR 2021: Visit California offers a 20% contribution to CVG display advertisers on a first-come, first-served basis and subject to available funding.