CBX Co-Op
July 2019 - June 2020 | Starting at $30,000
Since it opened 3 years ago, the Cross Border Xpress (CBX) has been an excellent gateway for California connecting Tijuana Airport to San Diego. In 2019, it is expected that 2.7 million air passengers will cross through CBX, with 7,300+ crossings daily. Visit California’s CBX co-op program will allow California destinations to have large-scale branding spaces in the walk side bridge. This is a strategic location as a welcome path to California for Mexican air travelers. This co-op includes an opportunity for participation in the BestDay OTA co-op campaign, which includes a high-value airline component with Volaris.
Key Dates
Registration Dates
- 7/31/2019 - Start Date
- 8/14/2019 - End Date
Program Dates
- 10/1/2019 - Start Date
- 6/30/2020 - End Date
Fees
- $49,000 - Tier 1 Partner
- $30,000 - Tier 2 Partner
Contact Information
Jamie Lathrop
jlathrop@visitcalifornia.com
Tier 1 Package- Full CBX Co-Op Program (Cost: $49,000 USD; Estimated impressions: +9 million)
- CBX Branding on the walk side bridge x 9 months
- BestDay co-op + Volaris component
- Travel trade training program
Tier 2 Package- CBX Co-Op Program Without BestDay (Cost: $30,000 USD; Estimated impressions: +9 million)
- CBX branding on the walk side bridge x 9 months
- Travel trade training program
CBX Branding
Large-scale branding spaces are available at CBX in the walk side bridge. This strategic location is a welcome path to California for all Mexican air travelers.
BestDay + Volaris Co-Op Component
OTA digital advertising and retail campaign with Mexico's largest and most recognized online travel agency that engages with over 50% of travelers in Mexico. BestDay offers a high value airline component (Volaris) and retail presence throughout Mexico. This includes digital advertising utilizing BestDay and Volaris media.
Travel Trade Trainings
Visit California will host a CA Star Roadshow in 5 key cities in Mexico targeting agents to register and complete the CA Star online training program. The roadshow will consist of training seminars and engaging events that will touch upon the road trip program, encouraging CBX passengers to road trip up the state to multiple destinations.
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