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California Now Asset Curation Platform

Ongoing | Varies

Visit California invites you to join the California Now Asset Curation Platform powered by CrowdRiff. Visit California’s collaboration with CrowdRiff will unlock content-sharing efficiencies between partners and deliver discounted pricing for new CrowdRiff customers (DMOs) in California.

Key Dates Co-op Detail Page Co-op Detail Page

  • 3/29/2021 - Registration start
  • 6/30/2021 - Registration end

Fees Co-op Detail Page Co-op Detail Page

  • $ - Varies, with an average savings of $1,000

Contact Information Co-op Detail Page Co-op Detail Page

CrowdRiff assets — largely sourced from the 55 DMOs already in Visit California’s Partner Network — power 90% of Visit California’s social posts, websites and consumer marketing campaigns. CrowdRiff’s straightforward curation and licensing tools make it easy to surface user-generated images that drive the most engagement.

Joining CrowdRiff also allows your destination to respond to Visit California’s statewide calls for assets. Currently, Visit California has three calls out: visitors wearing masks, al fresco dining, and California experiences that evoke international destinations.

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