California Now Asset Curation Platform
Ongoing | Varies
Visit California invites you to join the California Now Asset Curation Platform powered by CrowdRiff. Visit California’s collaboration with CrowdRiff will unlock content-sharing efficiencies between partners and deliver discounted pricing for new CrowdRiff customers (DMOs) in California.
Key Dates
Registration
- 3/29/2021 - Registration start
- 6/30/2021 - Registration end
Fees
- $ - Varies, with an average savings of $1,000
Contact Information
Ciaran Fenner
ciaran.fenner@crowdriff.com
CrowdRiff assets — largely sourced from the 55 DMOs already in Visit California’s Partner Network — power 90% of Visit California’s social posts, websites and consumer marketing campaigns. CrowdRiff’s straightforward curation and licensing tools make it easy to surface user-generated images that drive the most engagement.
Joining CrowdRiff also allows your destination to respond to Visit California’s statewide calls for assets. Currently, Visit California has three calls out: visitors wearing masks, al fresco dining, and California experiences that evoke international destinations.
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