Trailfinders X Telegraphs - U.K.
November 2021 - February 2022 | Starting at $5,000
Trailfinders are the U.K.’s leading tailor-made operator, with the U.S. making up 40% of their overall business.
Key Dates
Enrollment Dates
- 11/1/2021 - Start Date
- 11/12/2021 - End Date
In-Market Dates
- 11/1/2021 - Start Date
- 2/28/2022 - End Date
Fees
- $5,000 - Tier 1
- $7,500 - Tier 2
- $10,000 - Tier 3
Contact Information
Emma Westman
emma@blackdiamond.co.uk
This partnership includes a digital campaign with Telegraph and a digital co-op tapping into Trailfinders database with a focus on interest specific activities such as culinary, wine tasting, luxury travel and soft adventure. Telegraph is 70% of the partnership. The readers are well-aligned with Trailfinders customer base.
Tier 1
- Takeover of Activity & Adventure Channel or Culture Channel for three months, with 100% SOV on all ad space, resulting in 300,000 impressions
Tier 2
- Takeover of Food & Drink Channel channel for four weeks, with 100% SOV on all ad space, resulting in 800,000 impressions
Tier 3
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