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Leveraged Media

Ongoing | Starting at $10,000


Visit California will leverage existing media partnerships to develop flexible collaborative marketing opportunities for the California tourism industry.

Key Dates Co-op Detail Page Co-op Detail Page

  • 6/28/2021 - Enrollment Start
  • 5/1/2022 - Program Ongoing
  • 7/12/2021 - Tentative Start Date
  • 6/30/2022 - Program Ongoing

Fees Co-op Detail Page Co-op Detail Page

  • $10,000 - Minimum Investment

Contact Information Co-op Detail Page Co-op Detail Page

Industry partners can select desired media channel(s) from a predefined list and desired regional target segments. These opportunities stretch across Expedia, Tripadvisor and Adara digital platforms building higher funnel brand awareness while offering opportunities to expand marketing objectives to include engagement and conversion. Additional digital platforms are under consideration and will become available through fiscal year 2022.

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