Leveraged Media
Ongoing | Starting at $10,000
Visit California will leverage existing media partnerships to develop flexible collaborative marketing opportunities for the California tourism industry.
Key Dates
Enrollment
- 6/28/2021 - Enrollment Start
- 5/1/2022 - Program Ongoing
In-Market
- 7/12/2021 - Tentative Start Date
- 6/30/2022 - Program Ongoing
Fees
- $10,000 - Minimum Investment
Contact Information
Ashley Abney
collaboration@visitcalifornia.com
Industry partners can select desired media channel(s) from a predefined list and desired regional target segments. These opportunities stretch across Expedia, Tripadvisor and Adara digital platforms building higher funnel brand awareness while offering opportunities to expand marketing objectives to include engagement and conversion. Additional digital platforms are under consideration and will become available through fiscal year 2022.
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