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Leveraged Media

Ongoing | Starting at $10,000

REQUEST INFORMATION

Visit California has leveraged partnerships with leading media and travel platforms to develop flexible, collaborative marketing opportunities for the California tourism industry. Enroll to receive lower negotiated ad rates and matching dollars on your media investment.

Key Dates Co-op Detail Page Co-op Detail Page

Enrollment
  • 8/15/2022 - Enrollment Start
  • 5/1/2023 - Program Ongoing
In-Market
  • 8/15/2022 - Tentative Start Date
  • 6/30/2023 - Program Ongoing

Fees Co-op Detail Page Co-op Detail Page

  • $10,000 - Minimum Investment

Contact Information Co-op Detail Page Co-op Detail Page

Industry partners can select desired media channel(s) from a predefined list and desired regional target segments. These opportunities stretch across Adara, Expedia, Magnite, Sojern, and Tripadvisor digital platforms to build higher funnel brand awareness while offering opportunities to expand marketing objectives to include engagement and conversion. Additional digital platforms are under consideration. 

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