Upgrade your browser - Unfortunately, this site has updated features that cannot run on this version of Internet Explorer. Download a free upgrade of Internet Explorer.
Back to Co-Ops

Leveraged Media

Ongoing | Starting at $10,000

REQUEST INFORMATION

Visit California will leverage existing media partnerships to develop flexible collaborative marketing opportunities for the California tourism industry.

Key Dates Co-op Detail Page Co-op Detail Page

Enrollment
  • 6/28/2021 - Enrollment Start
  • 5/1/2022 - Program Ongoing
In-Market
  • 7/12/2021 - Tentative Start Date
  • 6/30/2022 - Program Ongoing

Fees Co-op Detail Page Co-op Detail Page

  • $10,000 - Minimum Investment

Contact Information Co-op Detail Page Co-op Detail Page

Industry partners can select desired media channel(s) from a predefined list and desired regional target segments. These opportunities stretch across Expedia, Tripadvisor and Adara digital platforms building higher funnel brand awareness while offering opportunities to expand marketing objectives to include engagement and conversion. Additional digital platforms are under consideration and will become available through fiscal year 2022.

Other Co-Ops You Might Be Interested In