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Leveraged Media

Starting at $10,000

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Visit California will leverage existing media partnerships to develop collaborative marketing opportunities for the California tourism industry during the COVID-19 Recovery Period. Industry partners can select desired media channel(s) from a predefined list and desired regional target segments. These opportunities stretch across digital and social platforms building higher funnel brand awareness while offering opportunities to expand marketing objectives to include engagement and conversion.

Key Dates Co-op Detail Page Co-op Detail Page

Enrollment
  • 5/19/2020 - Enrollment Start
  • 6/30/2021 - Program Ongoing
In-Market
  • 7/13/2020 - Tentative Start Date
  • 6/30/2021 - Program Ongoing

Fees Co-op Detail Page Co-op Detail Page

  • $10,000 - Minimum Investment

Contact Information Co-op Detail Page Co-op Detail Page