Leveraged Media
Starting at $10,000
Visit California will leverage existing media partnerships to develop collaborative marketing opportunities for the California tourism industry during the COVID-19 Recovery Period. Industry partners can select desired media channel(s) from a predefined list and desired regional target segments. These opportunities stretch across Expedia, Tripadvisor, Sojern, and Adara digital platforms building higher funnel brand awareness while offering opportunities to expand marketing objectives to include engagement and conversion.
Key Dates
Enrollment
- 2/15/2021 - Enrollment Start
- 5/1/2021 - Program Ongoing
In-Market
- 3/15/2021 - Tentative Start Date
- 6/30/2021 - Program Ongoing
Fees
- $10,000 - Minimum Investment
Contact Information
Ashley Abney
collaboration@visitcalifornia.com
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