Leveraged Media
Ongoing | Starting at $10,000
Visit California has leveraged partnerships with leading media and travel platforms to develop flexible, collaborative marketing opportunities for the California tourism industry. Enroll to receive lower negotiated ad rates and matching dollars on your media investment.
Key Dates
Enrollment
- 8/15/2022 - Enrollment Start
- 5/1/2023 - Program Ongoing
In-Market
- 8/15/2022 - Tentative Start Date
- 6/30/2023 - Program Ongoing
Fees
- $10,000 - Minimum Investment
Contact Information
Hazel Hernandez
collaboration@visitcalifornia.com
Industry partners can select desired media channel(s) from a predefined list and desired regional target segments. These opportunities stretch across Adara, Expedia, Magnite, Sojern, and Tripadvisor digital platforms to build higher funnel brand awareness while offering opportunities to expand marketing objectives to include engagement and conversion. Additional digital platforms are under consideration.
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