Price Travel (Mexico)
March - April 2024 | $5,000
Visit California is partnering with Price Travel to develop an exclusive California digital campaign, including direct-to-consumer and B2B advertising. Participating California partners will receive exposure through digital and owned channel activity.
Key Dates
Enrollment
- 12/11/2023 - Start Date
- 2/20/2024 - End Date
In-Market
- 3/4/2024 - Start Date
- 4/4/2024 - End Date
Fees
- $5,000 - Partner Buy-In (matched by Price Travel)
Contact Information
Carlos Allende
carlos.allende@1gms.com
Objectives
- Expand and enhance travel experiences for the Easter season with a focus on family-oriented adventures.
- Develop new product for the Easter and spring seasons.
- Increase overnight stays and bookings.
Price Travel Overview
Price Travel is one of the most recognized and innovative OTAs in Mexico and Latin America. With 5.2 million customers with a social media following of over 1.6 million, their business model allows them to reach massive audiences and multiple types of consumers. The predominant segment includes families, holiday travelers and FITs.
Included in the registration fee:
- Banner sets
- Push notifications
- Exclusive mailers
- Social media – Facebook post
- Price Travel match
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