Southern China Co-op with China Southern Airlines
September 2018 - June 2019 | $20,000
Visit California is partnering with China Southern Airlines – the country's largest airline – for a co-op that includes product development and promotion leveraging the airlines' flight resources and its OTA department, China Southern Holidays. Visit California is also partnering with leading rental car platform Zuzhche on self-drive promotion and Wuhan Dynasty Travel Service leveraging the Wuhan - San Francisco direct route operated by China Southern Airlines. The co-op consists of destination training, product development, and co-op promotional activities. Co-op promotion consists of online and offline activations, utilizing all partners' owned and paid channels.
Key Dates
Enrollment & Prep
- 7/19/2018 - Registration Start
- 9/7/2018 - Registration End
Enrollment & Prep
- 9/17/2018 - Program Start
- 6/14/2019 - Program End
Fees
- $20,000 - Co-op with China Southern Airlines targeting Southern China and Mid China Regions
Contact Information
Walt Wang
wwang@visitcalifornia.com
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