California Festival Activation in Tokyo
May 23-24, 2025 | $10,000
Visit California is bringing the Golden State to the heart of Tokyo around a festival activation that will spotlight all 12 California regions through The Ultimate Playground and Road Trips branding to enhance destination awareness and inspire Japanese to visit California. The Shibuya rooftop venue space will be broken out by region with a destination/product design build-out opportunity along with engagement zones, live stage, California brand and tour operator showcase, and food & wine retailers. The 2-day activation will be the centerpiece of a B2B2C campaign with digital advertising. Participation limited to 5 partners.
Key Dates
Enrollment Dates
- 2/3/2025 - Start Date
- 4/4/2025 - End Date
In-Market Dates
- 5/23/2025 - Start Date
- 5/24/2025 - End Date
Fees
- $10,000 - Registration
Contact Information
Aaron Cohen
acohen@visitcalifornia.jp
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