Japan H.I.S. Travel Wonderland
November 2024 - May 2024 | Starting at $15,000
Visit California is partnering with leading Japanese tour operator H.I.S. on a large-scale, multi-channel campaign as part of the ongoing MOU agreement to co-develop tourism promotions and keep California an iconic and celebrated destination in the Japanese market.
Key Dates
Enrollment
- 8/1/2024 - Start Date
- 9/6/2024 - End Date
In-Market
- 11/1/2024 - Start Date
- 5/31/2025 - End Date
Fees
- $25,000 - Tier 1
- $15,000 - Tier 2
Contact Information
Aaron Cohen
acohen@visitcalifornia.jp
The campaign will include a California takeover of H.I.S.’s flagship Travel Wonderland retail branch in Tokyo's Shinjuku area, H.I.S. in-house training sessions and events to expand staff knowledge for the duration of the campaign, original video content pieces of destinations/products, destination article, retail staff FAM tour and social media posts. The campaign will launch with the retail shop takeover in November to mid-December, with other activities running through May 2025.
Tier 1: $25,000
Opportunities:
- Inclusion in Travel Wonderland retail branch build out featuring partner imagery around shop, postcard design corner with partner destination/product logo and imagery, large-screen video
- Inclusion in in-house training sessions at H.I.S. branches in key cities
- Participation in Club California-style training event exclusively for H.I.S. staff
- Featured destination on H.I.S. staff FAM visit
- Two 15-sec destination videos created by H.I.S. content team (one for Instagram and retail agency takeover video, one Salute travel magazine article)
- One-page article in H.I.S. Saluté travel magazine (value $5,000 per page) targeting Boomers/Gen-X
- QR-Code to 15-sec destination video
- One H.I.S. owned channel post targeting Millennials/Gen-Z (young women)
Tier 2: $15,000
Opportunities:
- Inclusion in Travel Wonderland retail branch build out featuring partner imagery around shop, postcard design corner with partner destination/product logo and imagery, large-screen video
- Inclusion in in-house training sessions at H.I.S. branches in key cities
- Participation in Club California-style training event exclusively for H.I.S. staff
- Featured destination on H.I.S. staff FAM visit
