BA Holiday X Guardian - U.K.
November 2021 - February 2022 | Starting at $5,000
The purpose of this partnership is to direct traffic drive for large volumes of bookings into all four gateways, coinciding with BA ‘US is open’ communications in November & US January sale peak.
Key Dates
Enrollment Dates
- 11/1/2021 - Start Date
- 11/12/2021 - End Date
In-Market Dates
- 11/20/2021 - Start Date
- 2/28/2022 - End Date
Fees
- $5,000 - Tier 1
- $7,500 - Tier 2
Contact Information
Emma Westman
emma@blackdiamond.co.uk
BA already has a successful existing Guardian content partnership.
Audience: ABC1, aged 35 - 54. 50% of readers reference the Guardian when looking for travel advice or inspiration and 85% more likely to choose a holiday based on an article they’ve read.
This partnership offers original branded content in partnership with Guardian. This includes digital, video and social.
Tier 1 Buy-In
- Digital city guides - showing the people and places to explore in California, and how to navigate them (impressions not available)
Tier 2 Buy-In
- In-display advertising (audience and contextual targeting) - hosting of destination video content to target “flight intenders” across Guardian’s premium content. The Guardian reaches 2.6m uu's per month who are 'intending on flying'.
- 2,367,340 impressions served
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