Wanderlust California (UK)
January - June 2023 | Starting at $5,000
Wanderlust Magazine and website is a key strategic channel for the travel sector focusing on highlighting key destination experiences to an intrepid audience of U.K. travelers. Visit California will work with Wanderlust to raise awareness of California and position the state as a world-class, all-season tourism destination.
Key Dates
Enrollment
- 10/4/2022 - Enrollment Start
- 11/20/2022 - Enrollment End
In-Market
- 1/1/2023 - In-Market Start
- 6/30/2023 - In-Market End
Fees
- $5,000 - Tier 1
- $10,000 - Tier 2
Contact Information
Emma Westman
emma.westman@visitcalifornia.co.uk
This co-op will target affluent adventurers who want to maximize their time in the Golden State and will highlight the diversity of experiences on offer, including culinary, cities, state and national parks, and accommodations. A partnership with Trailfinders will help drive visitation and turn the inspiration into actual bookings.
Participating California partners will receive exposure throughout a digitally led campaign, including social-first video, interactive article content, e-news, and podcast.
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