OutThere California (UK)
June 2023 | Starting at $2,500
Visit California will work with OutThere to tell stories of inclusivity and diversity, all aligning with OutThere's key pillars of sustainability, community, wellness, culture, luxury and discovery. Virgin Atlantic will be the trade partner and bookable CTA.
Key Dates
Enrollment
- 10/4/2022 - Enrollment Start
- 3/1/2023 - Enrollment End
In-Market
- 6/1/2023 - In-Market Start
- 6/30/2023 - In-Market End
Fees
- $2,500 - Tier 1
- $5,000 - Tier 2
Contact Information
Emma Westman
emma.westman@visitcalifornia.co.uk
This partnership will include a fully branded “Destination Issue” of OutThere magazine (175,000 print readership) with Visit California as the headline sponsor. The issue will include a California cover, plus 48-56 pages on the destination’s luxury offerings — covering voices/people, activities, hotels, inside track and cover/photoshoot, as well as a digital element with all stories replicated on the website (300,000 unique visitors per month). Full details include:
- Cover ownership and branding
- Between 48-64 pages of unique OutThere content
- Full marketing package including display ads
- Digital marketing package including display banner advertising
- Digital content marketing
- Social media marketing
Participating California partners will receive exposure in the print and digital magazine, plus digital and owned channel activity.
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