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Destination Stewardship

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Destination stewardship is critically important to ensure California’s tourism economy remains an economic engine for all Californians. As tourism recovers from the pandemic slowdown and people begin to travel in greater numbers again, the tourism industry’s long-term viability depends on its ability to protect, preserve, and promote the traveler experience.

Before the pandemic, Visit California began development of California’s first statewide Destination Stewardship Plan. The draft framework completed in early 2020 provides a roadmap to ensure the ongoing vibrancy of California’s travel and tourism industry. It includes a robust situation analysis, vision, strategies, implementation guidance and resources to support the goals of the plan. As the plan is built out in 2021 and beyond, there will be ongoing opportunities for industry input.

Looking for resources to help implement sustainable practices and responsible travel? Check out both the Responsible Travel Toolkit and the Sustainable Resource Center. Read more about the post-pandemic push for destination stewardship on the Travel Matters website.

Visit California partnered with the Travel Foundation to create a “How-To” guide to help destinations rebuild in a responsible, data-driven way with more resiliency against future disruptions.

Download the Guide

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