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Rural Marketing Program

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The Visit California Rural Marketing Program drives travel to the Golden State’s beyond-the-gateway regions. Through Tourism Marketing Grants, a robust Regional Marketing Program and a streamlined communications strategy, Visit California helps enhance the marketing efforts of regional DMOs across the state.

In FY20/21, the Regional Marketing Program funded several valuable marketing initiatives for each of California’s eight rural regions: a photography project by Getty Images, a sponsored booth at the TravelAge West Family Travel Virtual Trade Show, regional promotions on the California Now Podcast and regional consumer e-newsletter features.

The FY21/22 Rural Marketing Program will provide funds to further accelerate COVID-19 recovery and support destination management initiatives that encourage sustainable visitation.

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