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Responsible Travel Code

Just weeks before the coronavirus pandemic made landfall in the United States, Visit California published a draft Destination Stewardship and Sustainable Travel Plan, a key step to establish California as a leader in sustainable tourism.

Responsible Travel CodeNow the tourism landscape has vastly changed, but the need to preserve California has not. This means the tourism industry must ask visitors – including California residents – to respect our communities, our environment, our businesses, and the fellow travelers and locals they meet along the way.

The research could not be clearer: Californians will venture out if they feel safe. This Responsible Travel Code sets the stage for what is expected of travelers in the Golden State and reinforces the hard work each business has done to implement safety measures on the ground. Below is a toolkit for tourism businesses and destinations to amplify the R.E.S.P.E.C.T message to travelers as we begin to welcome them back. 


  • Encourage visitors to check out #RespectCalifornia Travel hub:
    • Content on the hub includes tips and strategies for those ready to travel, and covers what travelers need to know about visiting California beaches, hotels, wineries, breweries, shops, restaurants and parks and trails.
    • Consider including link in reservation confirmation emails to ensure travelers are prepared to visit your business or destination safely.
  • Promote Responsible Travel Code
    • Download printable to display at your front desk, hostess station, check-out counter and more.
    • Download digital files to display on HD screen signage, such as a TV screen.
  • Share on your channels.
  • Declare your support.

For questions about Visit California's Responsible Travel Code contact Domestic Public Relations Manager Kristen Bonilla.


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