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Digital Marketing Manager

Open Positions



Start Date

July 16, 2019


Position Summary: 

The Digital Marketing Manager will serve as an integral member of the consumer marketing team. As an essential member of the marketing team, this position will work in a collaborative effort to deliver a high level of technical and editorial management on an assigned set of Visit California’s owned digital platforms. 


The Digital Marketing Manager will oversee the technical implementation of Visit California’s consumer web presence (VisitCalifornia.com and 13 fully localized international sites), as well as work directly with the Visit California Content Manager to facilitate all content needs (editorial, image and video) on the global web platform. 


The Digital Marketing Manager will work closely with the Marketing team to develop and understandmarketing requirements, translate those into technical specifics and ultimately work with internal IT resources and external vendors to implement. This key role will provide vital leadership to technical resources, liaise with design resources, as needed, and further serve as a primary point of contact for Visit California’s regional teams for all website functions.


Please note, this is not a web design or development position, though an understanding of those disciplines is needed. 


Specific responsibilities include:

  • Help conceive and drive Visit California's digital strategy
  • Responsible for the strategy, development and management of www.visitcalifornia.com and all other Visit California consumer Web properties globally.
  • Manage external development agency, driving project priorities for all Visit California-owned digital properties.
  • Manage all inbound requests, maintain Web site schedule, track and resolve open issues, write detailed project requirements and conduct all communication across key stakeholders.
  • Manage all future Web site product launches and upgrades.
  • Work closely with brand advertising managers to implement online brand campaign extensions as they pertain to Visit California owned properties. 
  • Work closely with global content manager to coordinate editorial and video content publishing efforts. 
  • Serve as primary point of contact for external vendor responsible for advertising sales and implementation on Visit California web and e-mail properties. 
  • Lead evaluation and implementation of third-party tools and features as needed. 
  • Liaise with Visit California IT staff on projects as needed and to ensure organizational alignment on technology needs. 
  • Ensure that Visit California SalesForce tagging and best practices are carried through to www.visitcalifornia.com. 
  • Monitor, track and generate reporting for all Visit California Web sites and e-mail campaigns and provide on-going, proactive learnings and optimization opportunities to consumer marketing team. 
  • Serve as primary liaison with marketing research manager to ensure digital reporting efforts align with larger organizational research priorities. 


Key Duties and Responsibilities:

  • 50%: Work with technology team regarding functionality of Web site and development of upgrades to site.  Prioritize web projects and manager Web site vendor to implement.  Seek out and evaluate partnership opportunities for expanded web functionality. 
  • 20%: Monitor, track and provide regular reports on global website performance. 
  • 10%: Work with content manager on web content optimization plan.  Work with international offices on localized versions of their Web site development and implementation based on specific in-market factors. 
  • 10%: Manage and provide regular reporting on digital development budget.  Manager all vendor contracts and ensure a high level of operational compliance. 
  • 10%: Other duties as assigned by supervisor. 



Essential Qualifications: 

To perform this job successfully, an individual must be able to perform each key duty satisfactorily, and demonstrate the following: 


  • Minimum of six years of professional experience. 
  • Education equivalent to Bachelor’s Degree or higher; marketing, tourism or related field a plus. 
  • Fundamental knowledge of Web development, more advanced knowledge a plus.
  • Project Management experience, preferably in the technical space.  
  • Competence and experience with content management systems. Drupal experience not required, but a strong advantage.
  • Working knowledge of web analytics tools and reporting, especially Google Analytics. Strong quantitative, analytical, and problem-solving abilities, including the ability to turn data and insights into online marketing initiatives
  • Ability to proactively manage multiple, complex tasks in a fast pace environment.  
  • Budget and project management experience.
  • Strong organizational skills; ability to handle multiple tasks, meet deadlines and manage priorities.
  • Strong written and verbal communication skills and ability to effectively build rapport with diverse global team. 
  • Some travel may be required. 




In addition to a competitive salary, Visit California offers an excellent health benefit package. We also offer a fantastic PTO and holiday leave package, 401(k) plan, job-specific skill training, employee discount network, parking and much more! 


How to Apply:


Please send your cover letter, resume, two writing samples and salary requirements via e-mail to Sacramento Staffing Agency: help@sacramentostaffingagency.com.


Visit California has an organizational commitment to the priciples of diversity and inclusion.  In that spirit, we welcome all qualified individuals without regard to race, religion, color, sex, ancestry, gender, gender identity, sexual orientation, age, marital status, disability, national origin, medical condition, U.S. veteran/military status, pregnancy or reasonable accommodation.