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Global Public Relations Coordinator

Recently Filled Position



Start Date

April 12, 2019


Supporting Visit California’s 14-market global public relations strategy, coordinate a variety of global media relations efforts for Visit California, working closely with Destination Marketing Organization (DMO) partners, public relations agencies, members of the media, Visit California contractors and other departments.


The Global Public Relations Coordinator will take direction from Visit California’s International Public Relations Manager to support Visit California’s extensive media relations campaign, with a focus on multi-market initiatives, content development and reporting.


Key Duties & Responsibilities:

Estimated % of Time 

  • 35%    Global Project Support
    • Work with International Public Relations Manager to execute global (i.e. multi-market) programs from start to finish.  Collaborate with agencies and partners to coordinate international media visits, including group press trips, influencer campaigns, in-market support for international offices as needed, and post-project tracking and reporting.
      • Immersed in day-to-day PR programming of global projects and international offices
      • Global press trip itinerary support as needed, and partner communication
      • Track and share clips and coverage from global press trips/projects
      • Track global projects using reporting tools, including Salesforce
      • Provide additional in-market support to global offices, as needed
      • Support media logistics/travel for global projects
      • Train and liaise with international staff for Media Center and reporting tools
      • Order and manage inventory of global promotional items and media gifts
      • Distribute International Press Trip Requests and leads from Media Center
  • 30%    Content Program Management
    • Support content development work across Public Relations and Public Affairs website properties, including the global Media Center, Travel Matters and other microsites. 
    • Assist with content development strategy, including developing annual Global Editorial Calendar, and the ongoing creation of new content pieces, including story ideas/pitches, press releases, product updates and articles. 
    • Using Sitecore (CMS), manage website content and assist international staff with maintenance of localized content.
      • Work with PR team and international offices to create global editorial calendar
      • Manage website content across all sites related to PR/Public Affairs programming
      • Assist with ongoing communication to partners requesting product updates and other content used for media relations
      • Reply to media requests for content, and assist Creative Services with ongoing asset procurement and maintenance efforts
  • 20%    Program Reporting
    • Assist with aggregating information from global agencies for board reports, annual reports and other ad hoc reporting needs.
      • Tell a cohesive story about the global program of PR work by compiling metrics and assets for use in Visit California reports
      • Ensure ongoing maintenance and integrity of data collected in reporting tools - PR tools and Salesforce - including metrics provided by international and HQ staff
      • Provide reporting per initiative back to participating industry partners on an ongoing basis
      • Monitor document uploading to SharePoint to ensure program briefs, summaries and other materials are submitted appropriately
  • 10%    Administrative Support
    • Track press clippings for global programs
    • Maintain resource files and Communications program materials
    • Draft correspondence to California tourism industry partners as needed regarding global programs
    • Assist with ensuring requisitions, invoices and contracts are submitted and processed in a timely manner and within compliance
    • Other duties as assigned

Essential Qualifications:

To perform this job successfully, an individual must be able to perform each key duty satisfactorily, and demonstrate the following:

  • Previous experience with office administration and strong technical skills
  • Competency in a variety of Microsoft Office products, including Word, Excel, Outlook and PowerPoint
  • Previous experience and competency with contract management systems a plus
  • Strong writing and interpersonal skills
  • A minimum typing speed of 50 words per minute
  • Proficiency in conducting internet research and ability to solve problems with minimum supervision 
  • Previous professional experience and degree in marketing, communications, public relations, hospitality/tourism or English a plus


In addition to a competitive salary, Visit California offers an excellent health benefit package. We also offer a fantastic PTO and holiday leave package, 401(k) plan, job-specific skill training, employee discount network, parking and much more!


Please send your cover letter, resume and salary requirements via email to Sacramento Staffing Agency:help@sacramentostaffingagency.com.

Visit California has an organizational commitment to the principles of diversity and inclusion. In that spirit, we welcome all qualified individuals without regard to race, religion, color, sex, ancestry, gender, gender identity, sexual orientation, age, marital status, disability, national origin, medical condition, U.S. veteran/military status, pregnancy, or reasonable accommodation.