BA X Suitcase - U.K.
November 2021 - January 2022 | Starting at $2,500
This partnership with British Airways X Suitcase has an airline first strategy to drive traffic for large volumes of bookings into all four gateways, coinciding with British Airway's ‘U.S. is Open’ communications in November and January.
Key Dates
Enrollment Dates
- 11/1/2021 - Start Date
- 11/12/2021 - End Date
In-Market Dates
- 11/1/2021 - Start Date
- 1/31/2022 - End Date
Fees
- $2,500 - Tier 1
- $5,000 - Tier 2
Contact Information
Emma Westman
emma@blackdiamond.co.uk
This partnership includes website articles, newsletters, paid social, Instagram city travel guides, Instagram reels, dedicated California influencer podcast series.
Tier 1
- One podcast episode (share of voice in episode with guest from destination, other destinations may be mentioned)
- 60-second in-show advertorial
- Social and newsletter amplification
- Reach: 5,500 podcast subscribers, 500,000 social impressions, 135,000 newsletter recipients
Tier 2
- Dedicated city guide hosted on SUITCASE.com and inclusion on SUITCASE’s Ultimate Visit California Guide as co-branded three-part Instagram Reels, plus display banners across SUITCASEmag.com 1
- Reach: 50,000 page views, 315,000 newsletter recipients, 7.5 million social impressions
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