Travel Trade Manager

• Job type:
  Full-time
• Location:
  Sacramento
• Start date:
  Feb. 27, 2026

Department: Marketing
Reports to: Director of Travel Trade
Classification: Regular, full-time, exempt
Supervisory responsibility: Some
Position start date: Immediate opening
Location: Hybrid (2-3 days per week on site, 2-3 days per week remote)

Visit California is seeking a Travel Trade Manager to play a leadership role in advancing the organization’s global travel trade engagement strategy across domestic and priority international markets.

Travel Trade Distribution & Platform Program Leadership (30%)

• Lead execution of priority travel trade distribution programs across key platforms, partners, and markets, aligned with Visit California’s global trade strategy.
• Manage relationships with assigned distribution partners (e.g., tour operators, OTAs, airlines, and retail partners), serving as the primary point of contact for program delivery.
• Oversee cooperative marketing initiatives that drive destination visibility, consumer demand, and partner engagement.
• Identify opportunities to improve program effectiveness, partner mix, and channel performance, providing recommendations to the Director of Travel Trade.
• Collaborate cross-functionally with brand, media, PR, and analytics teams to ensure integrated execution from inspiration through booking pathways.
• Support air service development efforts by leading marketing activations tied to route launches and performance initiatives.

Travel Advisor Engagement & Enablement Leadership (30%)

• Lead execution and continuous optimization of Visit California’s travel advisor engagement and training initiatives.
• Guide enhancements to the travel advisor platform in partnership with internal stakeholders and external technology vendors.
• Ensure advisor programs reflect market needs, evolving advisor behavior, and best practices in engagement and learning.
• Leverage CRM data and engagement analytics to assess performance, identify insights, and inform program improvements.
• Align closely with international teams and distribution partners to ensure consistent messaging and coordinated advisor pathways from inspiration to purchase.

In-Person Engagement & Industry Events (20%)

• Lead planning and execution of assigned travel trade events, forums, sales missions, and in-market activations.
• Play a leadership role in Visit California’s participation at major industry events such as IPW and other global trade gatherings.
• Oversee event objectives, partner participation, and post-event follow-up to maximize business and relationship value.
• Manage agencies, vendors, and third-party partners supporting event delivery.

Strategic Alignment, Performance & Leadership (20%)

• Partner closely with international teams and cross-functional teams to align travel trade programs with organizational priorities and market opportunity.
• Develop insight-driven reporting and presentations that highlight program outcomes, trends, and recommendations for optimization.
• Contribute strategic perspective to planning discussions, special projects, and enterprise initiatives led by the Director of Travel Trade.
• Mentor junior team members, providing guidance, feedback, and leadership across assigned initiatives.
• Identify emerging opportunities within the travel trade landscape and surface insights to inform future program development.

Marketing, Strategy & Program Leadership

• Demonstrated success leading complex marketing, partnership, or engagement programs across multiple markets or channels.
• Ability to balance executional excellence with strategic thinking and continuous improvement.
• Strong analytical skills with the ability to translate data into insights and recommendations.

Technology & Platform Fluency

• Strong working knowledge of CRM systems, marketing platforms, and digital engagement tools.
• Experience collaborating with technology vendors or internal product teams to evolve platforms or programs.
• Comfort leveraging data and technology to enhance partner and advisor engagement.

Partnership & Influence

Salary Range: $97,500 to $158,500

The range displayed reflects the range the organization reasonably expects to pay for the position. The actual base salary is subject to variation due to the role, level, relevant education, training, or experience, among other factors.

In addition to a competitive salary, Visit California offers an excellent health benefit package. We also offer a fantastic PTO and holiday leave package, 401(k) plan, professional development, an employee discount network, an employee assistance program (EAP), fitness center access, parking, a hybrid work environment, and much more!

Please send your cover letter, resume and salary requirements via email to Visit California Jobs at  jobs@visitcalifornia.com.

Employer Disclosure Statement
The above statements and job description is intended to describe the nature and level of work being performed within this job. They are not intended to be an exhaustive list of all responsibilities, duties and tasks. Other similar or additional duties are performed as assigned.

Notice to All Potential Job Candidates
Visit California has an organizational commitment to the principles of inclusion, diversity, equity and accessibility. In that spirit, we welcome all qualified individuals without regard to race, religion, color, sex, ancestry, gender, gender identity and/or expression, sexual orientation, age, marital status, disability, national origin, medical condition, U.S. veteran or military status, pregnancy or any other reasonable accommodation.