LA28 handover special puts the focus on the Golden State

Visit California proudly served as the sole presenting sponsor of the “Countdown to LA28 Olympic Games Handover Special” on NBC, hosted by five-time Olympic medalist Venus Williams on Aug. 11. As part of the sponsorship, “Childhood Rules” and “Let’s Play” spots aired during the hour-long program, which also featured a presenting sponsor brand logo and two Visit California voiceovers. Visit California was mentioned in emails to LA28’s database of more than 600,000 subscribers and included in press releases and LA28’s social media channels, including the following post on Instagram, which garnered 12,000 likes:

The highly anticipated special featured musical performances by Billie Eilish, the Red Hot Chili Peppers, Snoop Dog and more. Team USA Olympians joined the program including two-time Olympic medalist skateboarder Jagger Eaton, mountain biker Kate Courtney and track and field gold medalist Michael Johnson. In addition to the people, the program highlighted the venues that will be used for the 2028 Summer Olympics and Paralympics in Los Angeles and other destinations in California.

To build excitement and drive engagement, Visit California deployed posts across its social media channels including the following post on Facebook.

The special aired on NBC and Peacock streaming service, with linear TV reaching more than 4.5 million viewers, alone.