Taste of California roadshow brings Golden State to the Midwest

In Minneapolis, 90 planners experienced California’s signature warmth while mingling with 21 California destination marketing organizations (DMOs). The event featured fine wines and a custom menu highlighting the state’s culinary diversity.

Santa Barbara-based Deckers added a unique touch with an UGGs shopping experience, allowing attendees to try on styles and receive their selections at home. Planners also created custom bouquets of California flowers to take home, providing a personal connection to the state. Engaging conversations and meaningful connections set the tone for the afternoon.

Chicago’s event brought California chic to the elegant Miru restaurant at the new St. Regis hotel. Attendees enjoyed California wines paired with a menu blending Miru’s refined cuisine with California influences.

To complement the experience, planners received luxury cashmere scarves and wraps from California-based Quince and stylish DIFF sunglasses, adding a touch of sunny sophistication to their wardrobes. These thoughtful gifts reinforced California’s reputation for style, taste and innovation.

These roadshow events provided planners with a tangible taste of California’s lifestyle and hospitality, strengthening relationships between California DMOs and Midwest-based event planners.