California Tourism Month
May 2022
In 2016, the California Legislature passed a bipartisan resolution declaring May California Tourism Month, spotlighting tourism’s role as a key economic driver for the Golden State. Travel is ingrained in the state’s very identity, and its economic and cultural benefits are undeniable. This year, California Tourism Month provides an essential platform to champion this hard-hit industry and call upon much needed support through a united platform as recovery continues.
Full recovery across the state requires broad support for the industry — assistance from California's political and civic leaders, and residents keeping their 2022 travel spending in California.
The Future of Travel
Aligning with U.S. Travel’s National Travel and Tourism Week, Visit California and its in-state tourism partners will leverage California Tourism Month to recognize the future of travel hinges on our collective resiliency and resolve to create a more efficient, innovative and sustainable industry.
Use the resources below to encourage media and local officials to lean into the messaging during California Tourism Month, emphasizing the importance of the tourism industry to Californians up and down the state.
California Tourism Month Industry Toolkit
Engage Media & Elected Officials
- Utilize industry-wide talking points.
- Distribute press release, template available.
- Encourage your local elected officials to declare May as California Tourism Month using a sample proclamation.
- Support CalTravel Advocacy Day.
- Coming soon: legislative district economic impact figures.
Activate Stakeholders
- Sample blog/article to include in newsletters and online publications.
- Encourage staff to use Zoom backgrounds.
- Host an in-person event to showcase the economic benefits of in-person meetings.
- Incorporate PowerPoint slides in presentations.
- Request a Visit California speaker for your meeting or event.
Start Conversations on Social Media
- Share social media posts.
- Use social media graphics.
- Use hashtag #CATourism.
- Each Tuesday: use hashtag #TourismTuesday to highlight the industry’s importance.
- May 2: Join U.S. Travel’s Turn Twitter Red initiative.
- Like, comment and share posts to unite the industry and show love to colleagues and organizations across all sectors of California tourism.
Partner with Visit California
For questions about Visit California’s plans for California Tourism Month contact Sustainability & Public Affairs Manager Dan Smith.
