California Tourism Month
May 2020
Celebrating tourism as the state’s economic engine. In 2016, the California Legislature passed a bipartisan resolution declaring May California Tourism Month, spotlighting tourism’s role as a key economic driver for the Golden State. Travel is ingrained in the state’s very identity, and its economic and cultural benefits have ushered in a new era of prosperity. California Tourism Month is the time of year to celebrate all that has been accomplished and tell the state’s tourism story.
MAY IS CALIFORNIA TOURISM MONTH
Unlike any other industry, tourism uniquely touches every community across the state — from California's biggest gateways to its most tucked-away locales. California Tourism Month provides a platform for Visit California to execute a multifaceted, statewide and monthlong strategy to educate, inform and engage with key audiences — and we need your help to tell tourism’s story.
Tourism benefits all Californians.
Share the story of tourism in your community:
- Release local Tourism Impact Report to media
- Engage elected officials
- Activate stakeholders
- Start community conversations on social media
CALIFORNIA INDUSTRY TOOLKIT
- California Tourism Month talking points
- Social media assets (ZIP includes customizable .psd, .jpg and .doc files)
- Sample press release
- Social media templates
NOTE: Use the hashtag #CATourism throughout California Tourism Month to join the statewide discussion on social media, regional events and news recognizing the tourism industry’s contribution to California’s economy.
Tag local officials in posts to ensure they are seeing the messages of tourism’s importance.
Get involved
For questions about Visit California’s plans for California Tourism Month, to receive your destination’s Travel Impacts Report or to learn more ways to get involved, contact Public Affairs Manager Dan Smith.