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California Tourism Month

May 2020

In 2016, the California Legislature passed a bipartisan resolution declaring May California Tourism Month, spotlighting tourism’s role as a key economic driver for the Golden State. Travel is ingrained in the state’s very identity, and its economic and cultural benefits are undeniable. California Tourism Month is the time of year to look back on all that has been accomplished and to tell the state’s tourism story.


Travel matters to California

The coronavirus pandemic has devastated California’s tourism industry, erasing 10 consecutive years of growth. However, tourism is one of the most resilient economic sectors. Unlike any other industry, tourism uniquely touches every community across the state — from California's biggest gateways to its most tucked-away locales. California Tourism Month provides a platform for Visit California to execute a multifaceted, statewide and monthlong strategy to educate, inform and engage with key audiences — and we need your help, now more than ever, to tell tourism’s story.

NOTE: Use the hashtag #CATourism and tag local officials in posts throughout California Tourism Month to join the statewide discussion on social media recognizing the tourism industry’s contribution to California’s economy.

Share the story of tourism in your community:

  • Release local Tourism Impact Reports to media
  • Engage elected officials
  • Activate stakeholders
  • Start community conversations on social media


Get involved

For questions about Visit California’s plans for California Tourism Month contact Public Affairs Manager Dan Smith.

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