Upgrade your browser - Unfortunately, this site has updated features that cannot run on this version of Internet Explorer. Download a free upgrade of Internet Explorer.
Back to programs

California Tourism Month

May 2022

Download the Toolkit

In 2016, the California Legislature passed a bipartisan resolution declaring May California Tourism Month, spotlighting tourism’s role as a key economic driver for the Golden State. Travel is ingrained in the state’s very identity, and its economic and cultural benefits are undeniable. This year, California Tourism Month provides an essential platform to champion this hard-hit industry and call upon much needed support through a united platform as recovery continues.

Full recovery across the state requires broad support for the industry — assistance from California's political and civic leaders, and residents keeping their 2022 travel spending in California.

The Future of Travel

Aligning with U.S. Travel’s National Travel and Tourism Week, Visit California and its in-state tourism partners will leverage California Tourism Month to recognize the future of travel hinges on our collective resiliency and resolve to create a more efficient, innovative and sustainable industry.

Use the resources below to encourage media and local officials to lean into the  messaging during California Tourism Month, emphasizing the importance of the tourism industry to Californians up and down the state.

California Tourism Month

California Tourism Month Industry Toolkit

Engage Media & Elected Officials

Activate Stakeholders

Start Conversations on Social Media

  • Share social media posts.
  • Use social media graphics.
  • Use hashtag #CATourism.
  • Each Tuesday: use hashtag #TourismTuesday to highlight the industry’s importance.
  • May 2: Join U.S. Travel’s Turn Twitter Red initiative.
  • Like, comment and share posts to unite the industry and show love to colleagues and organizations across all sectors of California tourism.

Partner with Visit California


For questions about Visit California’s plans for California Tourism Month contact Sustainability & Public Affairs Manager Dan Smith.

Other Programs You Might Be Interested In view all programs Programs Detail Page