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California Tourism Month

May 2023

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In 2016, the California Legislature passed a bipartisan resolution declaring May California Tourism Month, spotlighting tourism’s role as a key economic driver for the Golden State. Travel is ingrained in the state’s very identity, and its economic and cultural benefits are undeniable.

This year, Visit California is calling on California tourism partners to communicate that tourism is back and to share tourism's economic impact with local representatives, media and your community. Tourism Month kicked off with a press conference by Visit California President & CEO Caroline Beteta, live from Los Angeles International Airport’s Tom Bradley Terminal.

New Economic Impact & Community Research

To support this effort, Visit California is sharing new Economic Impact numbers for the state and counties. A second report contains the findings of Visit California's regional Community Sentiment Study. 

2023 California Tourism Month Toolkit

Download the entire toolkit (excluding social graphics and workforce videos) or individual components: 

To amplify your efforts, follow Visit California's industry-facing social channels and add @tags to your posts.

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To share your California Tourism Month events and initiatives or to request a Visit California speaker, please contact SpeakersDesk@VisitCalifornia.com.

For more information about California Tourism Month, please contact Sustainability and Public Affairs Manager Dan Smith.


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