Winter 2026 Executive Committee Meeting

California Travel and Tourism Executive Committee Meeting
Wednesday, March 11, 2026
3:00 p.m. - 5:00 p.m.

Gaylord Pacific Resort & Convention Center
1000 H St, Chula Vista, CA 91910

AGENDA

All times indicated and the order of business are approximate and subject to change. Subject to the discretion of the Chair, agenda items may be heard out of sequence.

1. Call to Order
   1. Roll Call and Approval of October 21, 2025 Meeting Minutes
2. Chair Welcome and Opening Remarks
   1. Referendum Results
   2. Outlook Forum 2026 Update
3. CEO Report
   1. National Perspective on Tourism and the Economy
   2. State Perspective on Tourism and the Economy
      1. Economic Impact Update
4. Public Affairs/“Why Travel Matters”
   1. California Snow Summit
   2. Highway 1 Reopening
   3. California Tourism Month Preview
5. Leadership Update
   1. Call and Vote on Commissioner Re-Election Referendum
6. Marketing Advisory Committee Update
   1. FY 26/27 Strategic Framework
   2. FY26/27 Preliminary Budget/Outlook
7. Finance
   1. Discuss, Consider and Vote on Reviewed Financial Statements for Period
      ending November 30, 2025
   2. Present and Discuss the Federal Single Audit
8. Public Comment on Matters Not on the Agenda
9. Agenda Items for Future Meetings
10. Upcoming Meetings
    1. Spring Board Meeting, Anaheim — June 2, 2026
    2. Fall Board Meeting, Oakland – October 8, 2026
    3. Outlook Forum – March 2-3, 2027
    4. Winter Board Meeting – March 4, 2027
11. Adjournment

Additional materials

• At-a-Glance
• Property Map & Floorplan
• Winter 2026 Executive Committee Votes
• Winter 2026 Commission Meeting Agenda
• Winter 2026 Commission Meeting Votes
• Fall 2025 Commission Meeting Minutes
• Fall 2025 Marketing Advisory Committee Minutes
• FY26/27 Strategic Framework
• Digital Route 66 Passport
• Winter 2026 Digital Board Book
• 2026 Digital California Visitors Guide