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China Market Profile

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full report (PDF)

(Date of Publication: March 6, 2023)

This market profile offers a look at visitation and spending forecasts as well as current airlift conditions compared to pre-pandemic benchmarks. Consumer behavior data paints a current picture of trip consideration to the U.S., barriers to travel, preferred planning methods and traveler behavior. For additional research download the full market report.

Note: While Taiwan is included in marketing outreach, it is not part of the research below.


VISITATION & SPENDING IN CALIFORNIA

Source: Tourism Economics (January 2023)

PRE-PANDEMIC (2019)

$1.5 Million Visitor Trips

$4 Billion Visitor Spending

VISITATION AND SPENDING FORECAST
(Indexed to 2019 Levels)

Global Market Profile Charts China


AIRLIFT TO CALIFORNIA


Source: Cirium (December 2022)

PRE-PANDEMIC (2019)

648 Monthly Non-Stop Flights

194,000 Monthly Non-Stop Seats

NON-STOP SEATS TO CALIFORNIA

Global Market Profile Charts China


U.S. TRAVELER SENTIMENT & BEHAVIOR


Source: YouGov (December 2022)

Considering Travel to U.S. (Anytime, % of Pop 16+)

7%
China
18%
Global Average*

Global Market Profile Charts China

Global Market Profile Charts China

*Average of Visit California's international markets