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China Market Profile
full report (PDF)
(Date of Publication: May 16, 2022)
This market profile offers a look at visitation and spending forecasts as well as current airlift conditions compared to pre-pandemic benchmarks. Consumer behavior data paints a current picture of trip consideration to the U.S., barriers to travel, preferred planning methods and traveler behavior. For additional research download the full market report.
- Chinese travel spending is forecast to recover to 31% in 2022, 64% in 2023 and 96% in 2024.
- As of March 2022, 3% of airlift from China to California has recovered.
VISITATION & SPENDING IN CALIFORNIA
Source: Tourism Economics (May 2022)PRE-PANDEMIC (2019)
$1.5 Million Visitor Trips
$4 Billion Visitor Spending
VISITATION AND SPENDING FORECAST
(Indexed to 2019 Levels)
AIRLIFT TO CALIFORNIA
Source: Cirium (March 2022)
PRE-PANDEMIC (2019)
648 Monthly Non-Stop Flights
194,000 Monthly Non-Stop Seats
NON-STOP SEATS TO CALIFORNIA
U.S. TRAVELER SENTIMENT & BEHAVIOR
Source: YouGov (May 2022)
Considering Travel to U.S. (Anytime, % of Pop 16+)
9%
18%
Intent to Travel to U.S. (Next 12 Months, % of Pop 16+)
0%
3%
*Average of Visit California's international markets