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Country Plans United Kingdom;
Market Detail Page Back to GLOBAL MARKET PROFILE

U.K. Market Profile

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full report (PDF)

(Date of Publication: Nov 16, 2022)

This market profile offers a look at visitation and spending forecasts as well as current airlift conditions compared to pre-pandemic benchmarks. Consumer behavior data paints a current picture of trip consideration to the U.S., barriers to travel, preferred planning methods and traveler behavior. For additional research download the full market report.

Note: While Ireland is included in marketing outreach, it is not part of the research below.


VISITATION & SPENDING IN CALIFORNIA

Source: Tourism Economics (September 2022)

PRE-PANDEMIC (2019)

754,000 Visitor Trips

$1.4 Billion Visitor Spending

VISITATION AND SPENDING FORECAST
(Indexed to 2019 Levels)

United Kingdom Spending


AIRLIFT TO CALIFORNIA


Source: Cirium (September 2022)

PRE-PANDEMIC (2019)

564 Monthly Non-Stop Flights

167,000 Monthly Non-Stop Seats

NON-STOP SEATS TO CALIFORNIA

United Kingdom Airlift


U.S. TRAVELER SENTIMENT & BEHAVIOR


Source: YouGov (September 2022)

CONSIDERING TRAVEL TO U.S. (ANYTIME, % OF POP 16+)

19%
U.K.
18%
Global Average*

United Kingdom Planning Barriers

United Kingdom Vacation Traveler

*Average of Visit California's international markets