Event registration process

Visit California is committed to offering the best and most productive events for media, trade representatives and our partners as part of its ongoing media events and missions program. These events take place in priority domestic and international markets.

Visit California's events are extremely popular, and only the highest tier of media and trade is invited to each event. Since partner interest frequently outweighs availability, Visit California curates the delegation to ensure that there will be a robust networking experience for all attendees.

As outlined below, several criteria are taken into consideration during this process, including the strength of each partner’s story ideas and regional representation.

For questions about the registration timeline or curation criteria, reach out to Media Relations Coordinator Courtney Payne for media events and International Marketing Coordinator Kristen Kent for missions. 

• Newsworthiness of story ideas/product updates
  New products, major developments, big ideas, milestone anniversaries, etc.
• Alignment with pillars
  Focused messaging on one or more of the following: culinary, entertainment/culture, outdoor, luxury, family
• Regional representation
  A distribution of northern/southern California, rural/gateway, small/large cities, etc. Agencies that can represent multiple destinations are encouraged to register.
• Attendee type
  Balance between DMO/CVB and tourism-related businesses or attractions
• Past attendance
  Past event attendance is tracked to ensure that partners throughout the state have an opportunity to engage with media and trade in different markets.