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Part of the VCA "Let's Play"/"Snow" March 2024 shoot. Shot at Palisades Lake Tahoe in Lake Tahoe, CA by Corey Rich/Brand New Pictures and The Shipyard. Two skiers shred the slopes. The photo is taken from behind the skiers, and a big puff of snow flies into the air behind them.
Two Friends by the Sunset, Embracing On a Wheelchair by the Path Two individuals share a serene moment at sunset by a pathway near the ocean, highlighting friendship, inclusivity, and the beauty of nature. A wheelchair emphasizes themes of companionship and accessibility. Image #6726091
A car drives down a coastal highway. The passenger and their dog stick their heads out the windows. Shot was taken as part of the 2024 Road Trips Up Around the Bend/Playful Journeys Brand campaign shoot.
Publication cover mockup with background for Visit California's FY 26/27 printed California Road Trips.
Stock image by LeoPatrizi taken in Venice Beach, CA, in April 2018. 4 friends roller-skate along Venice Beach in Santa Monica, CA during sunset.

Year in Review FY25/26

Read about industry-led accomplishments es and strategy from the past year
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Influencer partnerships showcase accessible travel across California

Read more about Visit California’s ongoing commitment to accessible travel
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Marketing Strategic Framework FY26/27

View the strategic document that informs Visit California's program of work
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Catch a ride with Josh Meyers in the 2026 California Road Trips Guide

This year’s guide captures what makes California road trips unforgettable.
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Global Leveraged Media Co-op registration open

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Driving demand for California travel

Marketing effectiveness (FY23-24)
$31.5 billion incremental spend
Visitor spending to tourism businesses across the state
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The Ultimate Playground (FY23-24)
92.7 million households reached
Bringing travelers to your business
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VisitCalifornia.com (FY23-24)
3 million handoffs to partner websites
Sending leads your way
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Market spotlight: Australia
Visit California launches redesigned Media Center
'California Games' preview California's global sporting decade in London
TV Azteca series leverages World Cup spotlight to inspire future travel
Market spotlight: Nordics
Chair Update: Announcing Visit California’s next president & CEO
Shot in spring 2023, by The Shipyard/Matthew Turley for the PME campaign. Photo shows a group of professionals talking amongst themselves at the Rady Shell in San Diego.
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Taking a photo of the view in Catalina Island, California on January 18, 2022.
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