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Rental Car Pick-up, Road Trip, Palm Springs, CA

As part of California Tourism Month, Visit California brought ice cream to the Capitol for legislators on Thursday, May 23, 2024. This activation was designed to provide legislators to see the 2023 economic impact numbers regarding tourism and introduce Visit California while enjoying the California sun with ice cream.

A mailman jumps into the air in San Francisco to touch a large, colorful beach ball. His package cart is next to him, and a couple envelopes have been tossed int he air next to him. San Francisco and the bay are in the background. Captured as part of the "Let's Play" production.

Multiple hot air balloons fly above vineyards in Napa, CA along with a bunch of bubbles

Industry town hall with Gov. Newsom

Governor Newsom joined President & CEO Caroline Beteta to discuss how California can respond to key challenges impacting tourism.

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California Tourism Month

Share the importance of tourism this May

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The Ultimate Playground

Inspiring travelers to play in the Golden State

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Regional Strategic Tourism Plans

A comprehensive initiative designed to help businesses and communities

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Driving demand for California travel

Marketing effectiveness (FY23-24)

$31.5 billion incremental spend

Visitor spending to tourism businesses across the state

The Ultimate Playground (FY23-24)

92.7 million households reached

Bringing travelers to your business

VisitCalifornia.com (FY23-24)

3 million handoffs to partner websites

Sending leads your way

Get involved

Leverage content, research and networking initiatives that put California’s tourism industry first.

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Boost your tourism program

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Tourism’s benefit to your region

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travel-related spending

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state and local tax revenue

employment

Newsroom

Stay up to date on the latest industry headlines

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CEO Update: Highlights from tariffs town hall with Gov. Newsom

Tapping into U.K. and Ireland's travel potential

PEOPLE Magazine showcases “Reason to Love California” in special edition

Orange County visits Sacramento HQ to educate staff

California cuisine and conversation impresses at Atlanta Media Dinner

Tourism leaders unite for Visit California’s renewal in 2025